I look at buying text links this way. If your site is a PR5 and you want it to be a PR6, you'll need a very impressive bunch of PR4 and PR5 links to get there. You might, however, be able to do it by adding a PR7. PR6s and 7s are hard to trade for unless you have something equal to trade. That leaves you with buying one or more, probably on a monthly basis. Once again, keep your goals and ROI in mind, and the link text is critical. I just did a little test on a new site that went up in the middle of June. I arranged for a sitewide that was headed up by a PR7 with PR6s and 5s also. So far it's come out of this last update as a PR6 on the home page, 85 PR5 pages and 45 PR4s. For PR3s and below I just wouldn't bother with a putchase. You can easily get tons of them yourself. All it takes is time.
fromthe5
Junior Poster in Training
72 posts since Oct 2005
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buying Text links can get you into trouble.
Matt cutts warned in his post that after Jagger updates, Google is very much aware of sites who are buying text links or having Link networks...
Go for natural link exchange
seo_expert
Junior Poster in Training
60 posts since May 2005
Reputation Points: 11
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Instead of preaching about the negative effects that buying links can have on a webpage's ranking, here's what is written by the search engine ...
"However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."
canadafred
SEO Consultant
1,021 posts since Feb 2006
Reputation Points: 192
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I am not in a favor of buying links. I don't think it is worth to buy links. Previously, google had penalized many of the sites for the same reason. If you buy links you will have to face its negative impact on site's ranking in search results.
Robdale
Practically a Master Poster
631 posts since Jan 2009
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Buying links seems like gray hat/black hat territory. I defer to CanadaFred and the search engine guidelines he quotes.
MktgRob
Nearly a Posting Virtuoso
1,294 posts since May 2009
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