Unfortunately, join the club. I think that a neverending question is "what can I do to get a new web surfer's attention just long enough for them to look at what I have to offer." There are multiple ways of doing this, but I think the most important is to make sure that your site speaks for itself *without* words. Web surfers don't like reading, so make sure that your logo, design, color scheme, and overall feel of the site at least give the person a clue as to what you have to offer. It's just one more thing you can do to help them along to feeling you have something good to offer them.
Here's a trick that my friend Chris did and said it works wonders. He runs a web development forum and noticed (as here) a lot of people come into the individual threads via Google searches. However, he found people were instantly leaving, and needed a way to get them to spend at least a minute reading the thread before instantly hitting the back button and returning to the search results. So what he did was write a script in which all surfers who end up on a forum thread as a result of a google search, automatically will have all of the words in their google keyword search highlighted for them throughout his thread. It is instant proof to the surfer that what THEY are specifically looking for is indeed on this page. It makes them stay THAT much longer
And it's simple to implement. Remember, both client and server have access to a referer URL which would include the google query string.
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The Queen of DaniWeb
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