I completely agree with Google on this one, as I'm sure (or at least I hope) most of you guys are too. As EVERYONE who plays the seo game knows, sometimes there are good months, sometimes there are bad months. If I get deindexed by Google, I lost a good chunk of my traffic. If I gain pages indexed in Google, traffic increases. That's the SEO business, folks!
I think that a judge NOT throwing this case out of court is precedent for every single person with an Internet-based business to sue Google for "potential profits earned" when their ranking goes a bit low.
For example, suppose I run an ecommerce site which receives 5,000 visitors from Google daily. I have a 1% conversion rate, so Google sends me about 50 new clients a day. This has been going on for a couple of months. But then I get lazy and stop having the time to do link swaps as often, and my search engine ranking decreases and Google only sends me 3,000 visitors per day. Now I'm getting 20 fewer clients per day and I haven't even changed anything on my website! Time to sue Google for the potential profit I should have earned from those 20 clients it's Google's fault I'm not getting anymore.
Think about it this way. Without Google, where would you be? At zero clients. The search engines aren't the only way to bring traffic to your site. Absolutely nothing is stopping you from advertising your site in newspapers or flyers or word of mouth, or all the other ways you would have to do it if Google didn't exist. The problem is that we've come to take search engines for granted, and so when they stop giving us as much as we want from them, we get mad at them.
So what's the point of this rant? The next time that you're having a bad Google month, and traffic is on the decline, and your business isn't doing so good ... smile and think about all the traffic that Google does give you, and don't take it for granted.
Last edited by cscgal; Jun 29th, 2006 at 11:43 am.
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