It really depends on what the SEO is going to do for the money. Since I'm not an SEO myself, and always do my own seo work, I'm not sure what the going rate is. However, a good SEO should take into consideration all of the following -
Optimize page titles and meta tags
Reword body content for appropriate keyword density
Reorganize site navigation for optimal spidering
Create sitemap
Get backlinks
Optimize payperclick campaigns such as Google Adwords
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The Queen of DaniWeb
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