That's a perfect example of links are important in SEO with Google.
You have provided an example of a mutated experiment gone mainstream to become the #1 SEO secret ever. This deception is thanks to good marketing. As long as this perverted perception of fact permeates SEO strategies all over the world, the better ethical SEO experts become. So keep it up, keep going with this and convince as many short-cut seekers as you want, but they will get better visional in time, they will see better soon and they will look at those who have pushed this on them as SEO experts, my counterparts in a desecrated passion.
The obscure term has no meaning and is not in a competitive niche keyphrase market. If the keyphrase had any value whatsoever, you would have a position however weak.
In this case, pitiful as it is, anchor text is sufficient to drive it to #1 because of the keyphrase market conditions. If you think in a minute that I am going to allow you to pass this nonsense on unchecked, you have underestimated my constitution.
Try another example, not so blatantly useless, so I can more explain some of the hazards of this type of web site promotion expertise of begging others for undeserved importance.
Seeking externally for empowerment in any way is not a sustainable SEO strategy, in the real world. As a matter of fact, this type of ranking technique has very little to do with search engine optimization at all. It is rooted in the misguidance of powerful deceivers. The globe's a-frenzied for a piece of the apple pie.
Search engine manipulators, they’ll try anything to move that little green line up a notch, thinking it has some kind of god-given reward at 10. Such perpetuating nonsense.