Making headers and bold tags look like regular text with CSS is a black hat technique and will get you banned from the SERPs if you get caught. Use these tags as they were meant to be used and you will do just fine.
stymiee
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3,360 posts since May 2006
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tricky usage in the content manipulation is proper.. never get caught by the SERPs ..
Tricky usage is never proper and against the terms of service of every search engine. Plus it doesn't matter if the search engine catches you. A competitor can report you and you'll get banned all the same.
stymiee
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3,360 posts since May 2006
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You don't need tactics. You just need to do very basic things:
What would be a good SEO strategy?
Before you write one line of code: Do keyword research to determine what keywords you want to target
While constructing your website you should do the following: Use markup to indicate the content of your site Optimize your <title> tags on each page to contain 1 - 3 keywords
Create unique Meta Tags for each page
Use header tags appropriately (H1 > H2 > H3)
Use <strong> and <em> tags if appropriate
Optimize your URLs Use Search Engine Friendly URLs (for dynamic sites)
Use keywords in your domain ( http://www.keyword1.com/ )
Use keywords in your URL ( http://www.example.com/keyword2/keyword3.html )
Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html)
Optimize your content Use keywords liberally yet appropriately throughout each page
Have unique content
Have quality content
Use search engine friendly design Create a human sitemap
Do not use inaccessible site navigation (JavaScript menus)
Minimized outbound links
Kept your pages under 100K in size
Design the navigational structure of the site to channel PR to main pages (especially the homepage)
Create a page that encourages webmasters to link to your site Provide them the relevant HTML to create their link to you
Provide them with any images you may want them to use (although text links are better)
Make sure your website is complete before launching it
Immediately after launching your site you should do the following: Submit your site to all major search engines Google (Use a Google SiteMap )
Yahoo (Use the page list option)
MSN
Ask (Finds your site via incomming links)
Submit your site to all free directories DMOZ (also powers Google Directory)
JoeAnt
Submit your site to relevant directories Find more at ISEDB
Begin a link building campaign (attempting to get keywords in the link anchor text) Put a link to your website in your forum signatures
Reply to relevant blog posts (Don't spam please)
Submit articles to relevant websites
If you will pay to promote your website: Submit your site to pay directories Yahoo
GoGuides
Purchase text links from high PR (Pagerank) sites related to your site
Finally, as part of an ongoing strategy: Continually update your website will quality, unique content
Continually seek free links preferably from sites in your genre
Do NOT do the following: Make an all Flash website (without an HTML alternative)
Use JavaScript for navigation
Spam other websites for incomming links
Launch your site before it is done
Use duplicate content Point several domains to one site without using a 301 redirect
Use markup inappropiately Style <H>eader tags to look like regular text
Hide content using 'display: hidden' (for the sake of hiding text)
Use other "black hat" techniques (unless you accept the risk - Banning) Doorway/Landing pages
Cloaking
Hidden text
Keyword stuffing
Additional Tips: Usable and accessible sites tend to be search engine friendly by their very nature
Be patient! High rankings don't happen overnight
Don't obsess with any one search engine. They are all worth your attention.
In other words you have SEO in mind before you start your website. And only submit once you have a complete website.
stymiee
He's No Good To Me Dead
3,360 posts since May 2006
Reputation Points: 161
Solved Threads: 38
I'm always trying to keep SEO simple and understandable so everyone can benefit from it. :)
stymiee
He's No Good To Me Dead
3,360 posts since May 2006
Reputation Points: 161
Solved Threads: 38
Sure. But don't expect to see any changes in your rankings. Thanks to keyword stuff they have virtually no SEO value any more. A better idea would be to use those for what they were meant to be used for: accessibility and usability.
stymiee
He's No Good To Me Dead
3,360 posts since May 2006
Reputation Points: 161
Solved Threads: 38
Styling header tags is certainly acceptable. After all, it is important to have them match your site. The only time styling them is bad is if you make them look like regular text.
stymiee
He's No Good To Me Dead
3,360 posts since May 2006
Reputation Points: 161
Solved Threads: 38
Matt Cutts said is slightly better then
stymiee
He's No Good To Me Dead
3,360 posts since May 2006
Reputation Points: 161
Solved Threads: 38
