You have it backwards. You don't "target search engines". Search engines find YOU. They are SEARCH engines. Most SEO advice is based on misinformation, untestable theories, and anecdotes. The only advice I'd echo is to focus on good content, and to promote your site on other, related sites. Then let things take their course. If you feel you're not getting enough exposure, then advertise. Any artificial manipulation in an attempt to get better rankings will either backfire, be ineffective, or make your site less enjoyable/natural for your members.
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Made Her Cry
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since Dec 2004