I currently have a Yahoo listing. The ROI is not very good. Its a high-PR link to my site, but thats about it. Maybe thats enough to make me renew it, not sure. It generates almost no traffic. I get most of my traffic from google searches. I get hits from yahoo search, but not from the directory listing.

But don't buy a listing and expect a flood of traffic from it.

I see. so its basically just a way to boost your PR. but at $300 for me its too expensive

Back when the listing was $295 for a lifetime listing it was usually worth it for any business to do as the investment was for a lifetime so the cost could be justified. Back then the Yahoo directory used to drive traffic as well.

But to pay $295 for very little traffic the cost is much harder to justify. It's hard to imagine few sites getting a good ROI. The only real use it offers is a potential boost in Yahoo SERPs but even then, unless it is bringing you a lot of traffic that is making you money, it's probably not worth it.

Thanks for your input everyone

i don't think paid listing would be beneficial just to have traffic, although some, better way try to get traffic by SEO techniques, try to improve PR by optimize your keywords,getting backlinks,
go for blogging, forum posting make your awareness by posting helpful and unique contents…..
All this will help you for getting traffic.

I do not think it is worth the 300 Dollars a year that they charge. You get very little traffic from it and your only hope is that the search engines will take that link and value you it in your favor enough for you to gain position in SERPs.

I say take that 300 dollars a year and get better links that will net you some link weight and give you traffic at the same time.

Does a link in the Yahoo! directory get you a link anywhere else as well? For example, the way a link in Dmoz gets you a link in the Google directory.

I don't think they allow their directory listings to be downloaded like DMOZ so I would imagine you would only be purchasing a link in Yahoo! without a chance of others giving you a link through DMOZ type knock off directories.

Yeah but who knows what sorta deals Yahoo has with other companies. Search engines always seem to syndicate each other's content. Or at least they used to.