It looks like a couple weeks ago I was hit with a Google algorithm change (my guess), and all my pages - that ranked on the first two SERPs - suddenly now reside on 4-5, or not at all. Obviously this kind of thing hits a lot of us from time to time, but this one puzzles me.
When I search for something like our products, I get pages that have fewer to none of the keywords I searched, and even fewer backlinks. In other words, some pretty poor pages beat mine. They are not very relevant. My pages are keyword rich for sure.
I still have a page rank of 4 (which dropped from a 5 a few months ago). I don't know if I'm being penalized for something.
I guess I don't really know what my next move should be, except to go through and keep trying to optimize for the words that my keyword research suggests. And to keep building backlinks. Your thoughts are appreciated!!!