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Sep 12th, 2007
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Higher search engine rank?

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I am updating this website for a sunglasses company

It's not done, but my boss wants to get it out there.

The sales will pretty much be determined entirely by the search rank when someone types in "sunglasses" or "ray ban" or whatever.

So any good software recommendations? My boss is willing to spend money. Besides that, any basic tips for raising the rank?

Any help is greatly appreciated.
Last edited by stymiee; Sep 13th, 2007 at 11:42 am. Reason: url removed
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shmay is offline Offline
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since Jul 2005
Sep 13th, 2007
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Re: Higher search engine rank?

You are targeting very c0ompetitive keywords. You will be looking at years before you even have a chance at being successful. I highly suggest that you try to target less competitive phrases if you want to have any hope for short term success.

Getting an ecommerce site to rank well in the search engines is very difficult. After all, the only content they tend to have is products which are the same products everyone else has. They've have a head start over you and that's very difficult to overcome. You will need to add content that they don't have usually in the form of a blog or article. Product reviews and step by step instructions for care and usage are always helpful.

Don't waste your money on software or SEO companies. They're a waste of money. You may want to consider paying someone to submit the site to some directories, though, to establish some backlinks.

Overall keep promoting it and seeking links to the site. You have an uphill battle on your hands but the sooner you start the sooner you'll get results.
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stymiee is offline Offline
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Sep 13th, 2007
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Re: Higher search engine rank?

Why do you feel that SEO companies are a waste of money? I've noticed some are offering web "reports" for around $200. Do you consider these worthwhile?
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Karl666 is offline Offline
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Sep 14th, 2007
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Re: Higher search engine rank?

Click to Expand / Collapse  Quote originally posted by shmay ...
My boss is willing to spend money. Besides that, any basic tips for raising the rank?
Then go for some good paid directories having lots of traffic such as Yahoo paid directory...

And why not you use PPC advertising for your website, if its done...Its may help in instant hits to your website...(but not useful in organic ranking)..
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neuronimbus is offline Offline
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Sep 14th, 2007
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Re: Higher search engine rank?

Click to Expand / Collapse  Quote originally posted by Karl666 ...
Why do you feel that SEO companies are a waste of money? I've noticed some are offering web "reports" for around $200. Do you consider these worthwhile?
No. Those reports they offer are not special and you can get the same information yourself for free and quickly.
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stymiee is offline Offline
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Sep 27th, 2007
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Re: Higher search engine rank?

For high search engine rankingo Directory submission
Blog commenting
Forums Discussion
Article marketing
Press Release
Link exchange
Classified Sites
Digg
Last edited by stymiee; Sep 27th, 2007 at 11:22 am. Reason: links removed
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Hilton paris is offline Offline
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Sep 27th, 2007
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Re: Higher search engine rank?

Most of those will have no effect on your rankings.
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stymiee is offline Offline
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Sep 28th, 2007
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Re: Higher search engine rank?

Do you tell me which factors helps in high search engine ranking .
Please send me suggestions.
Thank you .
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Hilton paris is offline Offline
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since Sep 2007
Sep 28th, 2007
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Re: Higher search engine rank?

Follow these basic guidelines:

Before you write one line of code:
  • Do keyword research to determine what keywords you want to target.
While constructing your website you should do the following:
  • Use markup to indicate the content of your site
    • Optimize your <title> tags on each page to contain 1 - 3 keywords
    • Create unique Meta Tags for each page
    • Use header tags appropriately (H1 > H2 > H3)
    • Use <b> and <i> tags if appropriate
  • Optimize your URLs
  • Optimize your content
    • Use keywords liberally yet appropriately throughout each page
    • Have unique content
    • Have quality content
  • Use search engine friendly design
    • Create a human sitemap
    • Do not use inaccessible site navigation (JavaScript or Flash menus)
    • Minimize outbound links
    • Kept your pages under 100K in size
  • Design the navigational structure of the site to channel PR to main pages (especially the homepage)
  • Create a page that encourages webmasters to link to your site
    • Provide them the relevant HTML to create their link to you (make sure the anchor text contains keywords)
    • Provide them with any images you may want them to use (although text links are better)
  • Make sure your website is complete before launching it
Immediately after launching your site you should do the following:
  • Create Webmaster Accounts
  • Submit your site to all major search engines
  • Create an XML sitemap
  • Submit your site to all free directories
  • Submit your site to relevant directories
  • Begin a link building campaign (attempting to get keywords in the link anchor text)
    • Put a link to your website in your forum signatures (hint hint)
    • Reply to relevant blog posts (Don't spam please)
If you will pay to promote your website:Finally, as part of an ongoing strategy:
  • Continually update your website with quality, unique content
  • Continually seek free links preferably from sites in your genre
Do NOT do the following:
  • Make an all Flash website (without an HTML alternative)
  • Use JavaScript or Flash for navigation
  • Spam other websites for incoming links
  • Launch your site before it is done
  • Use duplicate content
    • Do not point several domains to one site without using a 301 redirect
    • Do not make a site of duplicated content from other websites
  • Use markup inappropriately
    • Style <H>eader tags to look like regular text
    • Hide content using 'display: hidden' (for the sake of hiding text)
  • Use other "black hat" techniques (unless you accept the risk - Banning)
    • Doorway/Landing pages
    • Cloaking
    • Hidden text
Additional Tips:
  • Usable and accessible sites tend to be search engine friendly by their very nature
  • Be patient! High rankings don't happen overnight
  • Don't obsess with any one search engine. They are all worth your attention.
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stymiee is offline Offline
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Oct 1st, 2007
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Re: Higher search engine rank?

I agree that in most cases SEO companies can be a waste of time, there is plenty of good information out there and if you have 1-2 hours a day to spare dont waste the dough...

BUT... If you have a day job and family you might want to use a REPUTABLE service, Definitely do your homework by:

Researching their rankings and listings
Look to see where their clients rankings are and see how they have been moving.
Get a checklist of everything they will be doing to promote your site and research that.

For most people, there are a lot of good free tools checklists that you can work your way through for an hour or two a day. For larger sites you can try find and replace for small simple adjustments like to create H1 tags or correct keyword placements and adding simmilar wording.

I have added a quick beginers checklist to my new php help forum.

<snip>

If you have any questions about SEO let me know, I will happily answer them to the best of my knowledge.
Last edited by stymiee; Oct 2nd, 2007 at 9:59 am. Reason: self promotion removed
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erothchild is offline Offline
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since Sep 2007

This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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