That's not true. Wherever you read that is probably a bad place to get SEO advice.

Your goal is to get links IN tp your site. Not to link to other sites. And the reason why link exchanges aren't working is because they have no positive effect on SEO and is more likely to hurt you then help you. Stop seeking link exchanges and start seeking one way inbound links.

Yeah i am agree with your statemnet.
Link exchange is not so important.If your site has god page rank,then another party is interested in exchanging link.

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But your goal is not to exchange links. It is to get one way links to your site.

I actually read it in a different post here, maybe I misunderstood what they were saying. Getting inbound links seems to be an impossilble task without spending all kinds of money.

I will see if I can get it going! Thanks as always

If you are going to exchange links, just follow two things -
1. it should be relevant.
2. it would be a quality website.

Then, LE will work for you.

I second you on this. Quality and relevancy are key factors for SEO stratergies.

A directory ISa good idea for SEO on your site.

I will show you a way to get ONE way links to your site by aiming your reciprical links to your home page or internal page (more important than ever to get internal pages)

You can do it like this:

Create 2 folders to the root of the website you can call them GO and Directory.

Install your new directory into the directory folder.

Edit the Meta Refresh in the "Go" "index.html" to point to the http://www.yoursite.com/Directory

Add Disallow: /go/ to your robots.txt file

Create the link for visitors that will take them to the redirect.

You can use something like this: <a href="/go/">ADD URL</a>

Since the redirect is a standard meta refresh, and is disallowed from robots,
it is not spidered, or followed, so this is a perfectly legal way to make sure
the spiders never see the destination page!
(in fact, this exact method was endorsed by a Google Engineer in Webmaster World)

if you are honest and want to get your linkers (and yourself) some value, you will submit your new directory to the search engines and some directories, eventually it will start getting its OWN page rank and your site will be a lot more valuable as an asset to your users and the search engines.

Eric Rothchild

What you are talking about is fine with search engines but fraudulent to website owners. Basically you are tricking them into thinking they are getting a reciprocal link that will help their rankings but in reality they are getting nothing. How would you feel if you were on the receiving end of such a trick?

if you will read my post before insulting my advice - I said, if you submit the directory gets its own PR, in a lot of cases the direcory actually gets better ranking than the site itself.