Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites. Active social media users are more likely to read product reviews online, and 3 out of 5 create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males). Overall, consumer-generated reviews and product ratings are the most preferred sources of product information among social media users.
social media promotion is the use of various social media sites to promote any brand and it will have good effects because any kind of promotion of any kind of brand would be seen in mass that will be very advantageous to gain traffic
social media promotions plays and important role for creating brand name in market, for digital marketing social media sites play major role, in all over world everyone using social media site for their personal or business use. efects of social media promotion important factor.