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Aug 31st, 2009
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Reducing Bounce Rates

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Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?
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Sep 3rd, 2009
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Re: Reducing Bounce Rates

Click to Expand / Collapse  Quote originally posted by InsightsDigital ...
Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?
Fresh, compelling content and a call to action that reaches out and grabs the attention would be my first suggestion.
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MktgRob is offline Offline
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Re: Reducing Bounce Rates

Assuming that the content is compelling, use contextual links to take the visitor deeper into the site.
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Sep 4th, 2009
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Re: Reducing Bounce Rates

Click to Expand / Collapse  Quote originally posted by ProWriter ...
Assuming that the content is compelling, use contextual links to take the visitor deeper into the site.
Good point on the contextual links. I missed that one.
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MktgRob is offline Offline
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Sep 4th, 2009
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Re: Reducing Bounce Rates

Content is the king for site. Writing content to focus on customer needs not for search engines.
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Sep 4th, 2009
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Re: Reducing Bounce Rates

Click to Expand / Collapse  Quote originally posted by MktgRob ...
Good point on the contextual links. I missed that one.
It's an easy way to point readers to another interesting article, rather than having them leave the site.
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Sep 6th, 2009
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Re: Reducing Bounce Rates

Thanks for all the good advice. Do you think that A/B or multivariate testing can help find ways to reduce bounce rate?
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Sep 8th, 2009
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Re: Reducing Bounce Rates

I read somewhere that if the visitor doesn't change page on your site then the time spent is not counted. So if someone visit your site and only read what is on the landing page and then leave your site then the time spent is not calculated.
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Sep 8th, 2009
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Re: Reducing Bounce Rates

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I read somewhere that if the visitor doesn't change page on your site then the time spent is not counted. So if someone visit your site and only read what is on the landing page and then leave your site then the time spent is not calculated.
That's correct. It's counted as a 'bounce' regardless of how long they stay on the landing page if they don't click to another page.
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Sep 10th, 2009
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Re: Reducing Bounce Rates

I think that, as with everything else. you can analyze bounce rate to death but it all comes down to, as many others have stated here, compelling, fresh content and a solid call to action.
Last edited by MktgRob; Sep 10th, 2009 at 1:51 am. Reason: missed a word
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This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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