I have done similar ones and sure, I got a few hits, but the most important aspect here is to be able to link this promotion/marketing tactic with actual lead generation - most likely through website analytics.
Actually, the more important use of video case studies, in my experience, is for the more serious customers who have already been initially engaged (gone from lead to prospect) to gain a better insight into what your organization offers and how they are perceived by customers. A hyper-focused infomercial without the British spokesperson.
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