Interesting Stats on Twitter and Brand

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I just read an interesting report on eMarketer.

http://www.emarketer.com/Article.aspx?R=1007303

It found that over 48.5% of tweets that menitoned companies were comments. It is no surprise. What do you think?

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InsightsDigital

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Oct 6th, 2009

Re: Interesting Stats on Twitter and Brand

Click to Expand / Collapse Quote originally posted by InsightsDigital ...

I just read an interesting report on eMarketer.

http://www.emarketer.com/Article.aspx?R=1007303

It found that over 48.5% of tweets that menitoned companies were comments. It is no surprise. What do you think?

Having not read the whole report (I will) but going solely on the fact you present, I am not surprised because Twitter is another, possibly better way, for people to have their say about products. A positive use for twitter as opposed to creating Twittter celebrities.

MktgRob

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