I have found it somewhat useful. I haven't had any success through LinkedIn yet, but I'm hoping it will be another check in my favor. The goal for any business person joining LinkedIn is to make new business connections. Linkedin provides options that will allow your profile to be indexed by search engines, like Google. We can make use of these options to achieve visibility on the Web.
True but do not discount the ability for your company to be found also. Using options like setting up a corporate page or the add-ons like feeding your blog through your profile and profiles of co-workers. Or posting a compelling presentation. Also, wisely using the three links available. Also by joining groups and answering questions which will increase your status as an expert will also draw attention as will monitoring groups that potential clients would be in and looking out for the ones looking for solutions. One of my clients has already closed two deals that came through the Linkedin pipeline.
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