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Apr 18th, 2006
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Re: How could I promote a women forum?

Well, an update.

I got myself an ADWORDS ACCOUNT ... woohoo ...

Well, I have a Visa Electron card for my salary. Got to the bank today and placed the adsense check I got from google (150 USD, not much, but it's a monthly wage in Romania, so it's good) and asked the woman there if I could use my card for abroad payments. She said yes.

20 minutes ago I entered adwords and put my details there .. Looks like it worked. I have a 30 USD budget set (100 RON, our currency) and I hope it won't go more than that). Now I am looking forward to seeing some results ... if any

Will keep you posted. Am so thrilled now
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Junior Poster
dojo is offline Offline
135 posts
since Jan 2006
Apr 18th, 2006
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Re: How could I promote a women forum?

Wow, if you're actually going to do it, let me give you some tips.

First, you can blow your whole budget in an hour, if you pick keywords that are too broad. If that happens, it's not a total loss, because you WILL get traffic to your site. You'll get your money's worth. But getting traffic in a big burst is not ideal. Getting traffic steadily is much better.

So if you have a budget of $30, make sure it's spread out and can't all be blown in an afternoon. Google will let you set the budget to $1/day, for example. You've probably already done that.

Next, pick VERY focused keywords. And custom-tailor you ads to those keywords. I work with one company that spends $250/day on ads -- they just picked the keyword "Java" and they run a generic ad for programmers. That's not going to get good results. But they spend so much money that they're bound to get a few hits, so they're happy. In your case, you want to be much more careful. Instead of a keyword such as women, try "careers for women" all in quotes. And then make your ad speak to that. So if someone searched for "careers for women" your ad might say, "come discuss careers for women at our women-only discussion forum."

It's better to create 30 narrowly-focused ads than 3 broadly-focused ones.

Next, be sure to use geo-targeting. In the Google Adwords settings, you can specify that your ad only appear for a specific location. So if you see Romania in the list, and think that you'd get better results if you focus on people who speak your language and know the area, then you should definitely target that location.

Lastly, try not to be hugely stingy with the amount you pay per click. I used to specify that I wouldn't pay more than 20 cents. The problem with that is that your ad usually runs at the bottom of the list, which means it gets clicked very little. And if your clicks are too low, Google will stop your ad. So I found that running the ads at 30 or 40 cents each was enough to keep my ads high (although sometimes, my ad wasn't #1), and thus, I got a lot of clicks.

-Tony
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Junior Poster in Training
aboyd is offline Offline
56 posts
since Jul 2005
Apr 19th, 2006
0

Re: How could I promote a women forum?

Well, in short its all about targeting, your campaign should be targeted to following sites;

jwellery
fashion/ Modelling
recipe
cosmetic
dating
women health
work at home
housewares
Matrimonials
pregnancy
parenting
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Posting Whiz in Training
etechsupport is offline Offline
208 posts
since Sep 2005
May 17th, 2006
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Re: How could I promote a women forum?

WHoooaa! $2000 a month? For which site? This one???
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Light Poster
SolePM.com is offline Offline
30 posts
since May 2006
May 17th, 2006
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Re: How could I promote a women forum?

Quote originally posted by SolePM.com ...
WHoooaa! $2000 a month? For which site? This one???
Might have misplaced a zero somewhere? :p
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Posting Whiz
aniseed is offline Offline
353 posts
since Apr 2006
May 18th, 2006
0

Re: How could I promote a women forum?

Quote originally posted by SolePM.com ...
WHoooaa! $2000 a month? For which site? This one???
_____________________________________________________________

Select most suited site from the list and distribute that much amount equally to all.
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Posting Whiz in Training
etechsupport is offline Offline
208 posts
since Sep 2005
May 20th, 2006
0

Re: How could I promote a women forum?

Yes, this one. Hehe.
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The Queen of DaniWeb
cscgal is offline Offline
13,645 posts
since Feb 2002
May 23rd, 2006
0

Re: How could I promote a women forum?

You just really analyze what hystersisters.com and girlsgetgoing.com is doing.. They do it very well!
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Junior Poster in Training
rex_b is offline Offline
56 posts
since Feb 2004
May 24th, 2006
0

Re: How could I promote a women forum?

Shhh!! NO site specific talk in this forum. (To encourage stimulating anonymous discussion of business practices and to encourage people posting to learn from each other and not because they have second agendas.)
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cscgal is offline Offline
13,645 posts
since Feb 2002
Jun 9th, 2006
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Re: How could I promote a women forum?

Well, I had a month of Adwords going on. Not a lot of visits, but it did get some traffic. I have posted a lot and had some new members join. They are posting too, and it seems we're starting to have a community.

Will keep you posted
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Junior Poster
dojo is offline Offline
135 posts
since Jan 2006

This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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