My sites <URLs snipped> are not taking off so I am thinking that the best route may be to stop trying to create a destination and instead create a service/tool that other websites can incorporate.
Below are two examples of photo centric profiles that my web application provides that I think could be incorporated into other sites.

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The cool thing is that both of these sites are running off the same web application. I could easily additional sites with custom headers to match the look and feel of a partner site.

Has anyone tried this approach before? Any suggestions for making something like this work? Is anyone interested in adding photo sharing profiles to their forums?