I'd say it depends.
Do you intend to generate revenue with your forum, or is this just a "let's get together and be happy" community-type forum? That would be my determining factor on it-- if you intended to make some money off of it, I'd say it's worth investing at least a little bit of money.
alc6379
Cookie... That's it
2,820 posts since Dec 2003
Reputation Points: 186
Solved Threads: 147
I use AdWords only to advertise DaniWeb ... but I am a big budget spender. I invest about half of whatever last month's gross profit was, so it grows each month :) Nothing ever comes out of pocket, so the site pays for itself. I have conversion tracking setup, and there is about a 5% conversion rate for new visitors registering on the forums :)
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
I'm with Alex here. If my site were a commercial venture I'd pay for that if it were commercially viable to do so.
If it isn't, word of mouth is excellent advertising. If it's a hobby site you're probably a member of some of the other associated sites with that hobby. Most offer link exchanges for hobby sites (even the commercial sites often have these for free for noncommercial ones), put the URI in your forum signatures, etc. etc.
Far more effective than paying for it for the simple reason that many people will not click on advertising banners or sponsored links in search engines but will visit a site referred to them by a friend or a site they trust for no reason other than that the referrer liked the site.
jwenting
duckman
8,392 posts since Nov 2004
Reputation Points: 1,662
Solved Threads: 337
No, unless I get huge amount of ROI.
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dexterz
Junior Poster in Training
86 posts since Feb 2005
Reputation Points: 10
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