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Crowdsorcing to grow your online community

Seth Godin helped popularize the crowdsorcing concept. For growing an online community, do you think crowdsorcing helps communities grow? I do think it does help but I do believe their should be designated ownership/s as well. What do you think?

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InsightsDigital
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Seth Godin helped popularize the crowdsorcing concept. For growing an online community, do you think crowdsorcing helps communities grow? I do think it does help but I do believe their should be designated ownership/s as well. What do you think?

To be honest it is the first I heard of it (I tend to shy away from made up words, like frienemy!) but after seeing the graphic I totally get the concept. I think that crowdsourcing does work for building the communities, as in the case of Linkedin Groups. But when it comes to a specific solution to a company's problem I see some murkiness in how the graphic states that once the solution is discovered it becomes the property of the company. I think that the reward that is given to the solution creators would need to be somewhat substantial to prevent a claim of intellectual property over the claim of the company. Then again, it depends on what the problem was and what the solution was. Perhaps I went to deep in my analysis on this one.

MktgRob
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Don't see why not, they're already doing it with design ... what's that site? 58 designs (or something like that) they get a bunch of designers to do logo's and you pick the one you like.

Can't see why that wouldn't apply to all sorts of other knowledge based information gathering.

smrty
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My issue with crowdsorcing is that in the beginning, there is momentum and then it can fall through the cracks. I have seen this before and that is why I certainly believe someone has to take the ownership/project management role.

InsightsDigital
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My issue with crowdsorcing is that in the beginning, there is momentum and then it can fall through the cracks. I have seen this before and that is why I certainly believe someone has to take the ownership/project management role.

I would hope that someone takes ownership of the process otherwise the process is screwed. The best practice here should be naming a project owner before taking it to the crowd.

MktgRob
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This article has been dead for over three months

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