How do you monitor your competitor's online activity?
Web analytics only provide insights for your own site but what if you want to know what your competitors are doing. Comscore or Nielsen only helps for sites which attract large about of traffic, over 50k monthly visitors. So which tools do you use to gather insights on the traffic of your competitors?
InsightsDigital
Posting Virtuoso
1,761 posts since Jun 2009
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Web analytics only provide insights for your own site but what if you want to know what your competitors are doing. Comscore or Nielsen only helps for sites which attract large about of traffic, over 50k monthly visitors. So which tools do you use to gather insights on the traffic of your competitors?
At this point many of my clients are in the process of growing their online presence beyond just their websites and I am still working with them to get comfortable with the new channels they are in. But I would be interested to know more about the tools that would be used for this.
MktgRob
Nearly a Posting Virtuoso
1,294 posts since May 2009
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I have always used Alexa's free compare site feature on there front page. http://www.alexa.com you can put in three URLS including yours and compare against each other. It will show you all the analytics of your competitor and of your site and how they rank against each other on search engines.
I was not aware of that functionality with Alexa. Thanks.
MktgRob
Nearly a Posting Virtuoso
1,294 posts since May 2009
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I also use compete and SEMrush to have an idea of what my competitors are ranking for and what's their traffic level.
stephen186
Junior Poster in Training
71 posts since Mar 2009
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