Luckily, forums work well with viral marketing and word of mouth marketing (WOM). The reason for this is because they are already deep in the heart of online community building, which is what online viral marketing is all about. Sites get mentioned in other forums, in blogs, in newsgroups ... in other communities. Eventually word spreads pretty quickly among online cliques and networks. :) Most forum goers participate in multiple forums on a same topic, so much of the community remains the same between sites. Did that make any sense at all?
cscgal
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