I wouldn't necessarily say that Twitter is more powerful than Facebook. It's more like comparing apples to oranges -- they each have their strengths and weaknesses. Twitter has a lot more noise, and you have to work a lot harder filtering through that noise. Facebook works better when you have photos you want to post and you want to form more of an inner-circle community. Twitter doesn't have that same sense of community that Facebook does. All that being said, we tend to get more benefit out of Twitter. Links within our tweets tend to travel further and more outside our community than Facebook shares do. While it's definitely just a stereotype, and probably not true anymore, Facebook also in my eyes caters to a slightly younger audience than Twitter.
cscgal
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