Email newsletter
How important is keeping in contact with your members via email?
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
I have been thinking about starting a newsletter, because I think it would be a good way to stay in touch with members. However, I'm not quite sure what to put on it. I don't really want to create new content exclusively for the newsletter. I have been thinking of putting teasers for latest threads and such, but that is exactly what our portal has right now, so I don't see the point.
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
Here's what I'm working toward for email. I'm creating a short email (just a few paragraphs) that contains links to the best topics, and mentions a couple of the newest site features. I'll send it out monthly. But here's the trick -- I'm planning to send it only to those who haven't posted for 2+ weeks. Or maybe only to those who haven't logged in (maybe skip the posting criteria). Whatever the case, the idea is to promote participation to those who are not participating.
I wouldn't mind getting something like that from you. I've had periods where I've not posted for a month. Getting something interesting might draw me back in, and even if it doesn't, it won't scare me away. You know? It's not like spam. I'm a member of the community, I like the topics here, so an email about related stuff is right up my alley.
It would be wise to let people opt out, though. For my situation (phpBB), there is no "allow email from admin" button in the profile. So I had to install the Custom Profile Fields mod. I have the field default to "yes" but the user can switch it, no problem. When I send out my first email, I suspect a handful will flip that switch, but I hope the bulk of members appreciate it. :)
-Tony
aboyd
Junior Poster in Training
57 posts since Jul 2005
Reputation Points: 11
Solved Threads: 0
What I've done with my site (The Friends of English Magic - about Jonathan Strange & Mr. Norrell, the novel by Susanna Clarke - just in case anybody gets the wrong ideas about it being about English illusionists ;)) is to create a newsletter which I hope will be the first venue to release the very latest news on the book and film.
It also allows me to communicate with those that opt-in about site news and any problems or new features in which I intend to implement. These usually get thrown in at the end of the newsletter.
M.
Hey Martyn! Long time no speak. Welcome back:mrgreen:
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229