wow...i didn't see this thread...but, i posted some of my ideas for facebook on another thread.....
http://www.daniweb.com/forums/post501792.html#post501792
Iv'e used MySpace in conjunction with Facebook....ultimately my MySpace site, and Facebook Group weren't created to advertise my forum......the forum was an idea that came long after I had built my myspace page to having over 8,000 members......that, too, like the thread, is a tribute to the U.S. Military Veterans of Iraq and AFghanistan.....i put my heart into it, and, even to this day, i have tons of friend requests daily....
I even developed merchandise for the group I had started.....and, had a free t-shirt contest, if people added the site to their top friends list, and submitted their mySpace URL.....I compiled them in a list on Microsoft word, and did a completely random drawing....and sent the winner a tshirt......
and, of course, at the very top of the myspace page, i have a link to the forum.....along with an accompanying picture.....
....and, the value of bulletins are priceless.....if you develop the right friends, theyll be more than willing to repost the bulletin to the ends of cyberspace.....
one of my good friends had published his personal journal from his service in Iraq.....and, I set up an affiliation with amazon....and, sold about 20 of his books in just a few bulletins.....because people would post and repost and repost....
so, there are just a few ideas......I hope these help a little :).....be creative, but don't try to make it like your'e deceiving people....people like companies/ stocks who's officers regard transparency of company operations, etc.....so, try to implement those values into your practices....