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Google, DSPs, ad exchanges, ad networks mostly allow publishers with rich content, really lots of content, to be publishers, why not content poor websites? Can't content poor websites be served with advertisers? Rgds 
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When an advertiser wishes to give on-line ads, the most suggested option is Google Adwords and Google AdSense. This may apply to B2C businesses, mostly ones with good budgets. What happens to small businesses with not much technical presence or fiscal strength? Also does it really give results? gettink clicks …
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Do RTB, DSP online advertising platforms and companies allow us to see who is bidding for what at what price on which publisher? Where and how can we know that? Why would they not allow us to know the bids? Rgds |