The ranking factors are much of the same. Caffeine was NOT and algorithmic change. Instead it was an infrastructural change that enables Google to index new content more efficiently. In other words, it brings you new content faster than before. That's all.
You can start marketing locally. Tailor some of your file pages to return for local search queries like "logo design in [YourCity/Region]." You should be able to get some quality leads that way. Should you convert any to business, try to remember that word of mouth goes a long way.
Hold on to your links. They count as votes of confidence. Don't link to someone just because they link to you. This won't help anyone. Unless you are bartering for high quality traffic, I wouldn't bother with link exchanges.
So, not to be disrespectful since you can do what you want with your own website, if there is no difference between nofollow and dofollow then why not make your forum dofollow again like it used to be?
Because otherwise DaniWeb would be linking to a ton of spam. Unfortunately, such is the way with social networks. Same reason why respectable bloggers nofollow their comments. It's the most effective way to combat spam while staying in the good graces of the search engines.
I disagree... submitting your articles to third party websites in hopes that they will bring you more traffic (or links) is rather short sighted. It is much more effective to host your content on your own website, retain the value and rights of your content, and promote the articles within or through social media.
Why give away your content and make other websites better when you can keep the content and make your website a better resource. A resource worth citing with links and visiting with users. :)
I agree with myhfelix. Keywords in your domain or a cleverly named file page will help, but there are about 200 other factors google uses to rank your website on it's SERPs. Content being the most important.
Hi flyblackbox - welcome to DaniWeb. I am not sure if Analytics can track a sale all the way through PayPal (my guess is that it doesn't). However, when the user finalizes Payment through paypal, you can redirect them to a unique "thank you" page that is hosted on your site - which will connect and finalize the sales process. Just be sure to add the analytics code to your thank you page.
The best way to get quality traffic is to optimize each one of your web pages for targeted keyword phrases (aka SEO). Properly optimized pages that contain good information will rank well in the search engines and drive the most qualified traffic.
Avinash Kaushik has a newer/more current book on analytics called "Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity." As a rather experienced user, I found it easy to get through and even gained some valuable insights.
Correction - a 404 doesn't help the user if it just displays an error. You *can actually customize your 404 pages to give the end user some options on where to go from there. For example, "we're sorry but this page no longer exists. Please visit our homepage to search for the information you are seeking."
You basically want to make sure you either 301 the page OR customize the 404 message to give the user (and robots) options to move on.
A 404 isn't helping the user. If it were me, I would 301 it to a relevant file page or back to the index. 301's are safe as long as you don't change them around all the time. Remember... 301 means "permanent redirect." If you plan on changing it in the future, consider using a 302 redirect.