DaniWeb IT Discussion Community - Pay-Per-Click Advertising http://www.daniweb.com/forums/ Our PPC Advertising forum is the place for discussions related to both buying and selling within PPC ad networks such as Google AdWords and Google AdSense. Google AdWords discussions may have a crossover with our Promotion and Marketing Plans forum while Google AdSense discussions may have a crossover with our Advertising Sales Strategies forum. en-US Sat, 21 Nov 2009 09:36:09 GMT vBulletin 60 http://www.daniweb.com/alphaimages/misc/rss.jpg DaniWeb IT Discussion Community - Pay-Per-Click Advertising http://www.daniweb.com/forums/ Site Optimization http://www.daniweb.com/forums/thread240073.html Fri, 20 Nov 2009 19:56:27 GMT I recently designed a website and was asked to optimize it! what is site optimization? How can i go about it? HELP I recently designed a website and was asked to optimize it! what is site optimization? How can i go about it? HELP ]]> Pay-Per-Click Advertising WEPrimo http://www.daniweb.com/forums/thread240073.html Where do you look for PPC metrics on Webtrends? http://www.daniweb.com/forums/thread239330.html Wed, 18 Nov 2009 02:31:50 GMT I have been using Webtrends to look for PPC success metrics and it sure could be a pain. Different parts of webtrends generate different results for the same period. Have anyone else experienced this? I have been using Webtrends to look for PPC success metrics and it sure could be a pain. Different parts of webtrends generate different results for the same period. Have anyone else experienced this? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread239330.html Adsense replacement http://www.daniweb.com/forums/thread238896.html Mon, 16 Nov 2009 11:44:14 GMT Instead of google adsense,can we have any other genuine options to earning stable money using ours website? Instead of google adsense,can we have any other genuine options to earning stable money using ours website? ]]> Pay-Per-Click Advertising chandru7 http://www.daniweb.com/forums/thread238896.html <![CDATA[News Story Mark Cuban's Plan to Kill Google]]> http://www.daniweb.com/news/story238775.html Sun, 15 Nov 2009 23:04:54 GMT Mark Cuban, the eccentric owner of the NBA's Dallas Mavericks, has a post in his blog this week suggesting a way to kill Google by paying the top one thousand most popular sites $1M each to leave the Google Index. He wonders if Rupert Murdoch's plan to leave the Google Index could mark the beginning of a full-scale exodus from Google, one which could be expedited with some cash payoffs from Microsoft. Now, I'm no legal expert, but it seems to me that such a ploy would not fly with the government, but for the sake of argument, let's say it would. Why would you want to wipe out Google?

Pay Me, Pay Me, Pay Me My Money Down

I'm sure Microsoft is looking for ways to choke Google. After all, that's what competitors do, but I'm not sure it's in a top web site's best interest to abandon Google, no matter how much cash is involved. If I'm getting a fair amount of traffic from Google, and I make a lot of money, would the million dollar bribe be enough to entice me to cut off that gravy train?

I suppose it's possible. After all a million dollars is not a trivial amount of money to most of us, and if it involved other enticements like placement guarantees and ad deals, it might look good. What's interesting is that the numbers involved in a scheme like this would probably not make a company like Microsoft flinch. Remember, Microsoft was ready to pay $45 billion at one point for Yahoo!.

Play Both Ends Against the Middle

Cuban's plan gets a little more interesting when he suggests that perhaps Google wouldn't stand still while its closest competitor tried to force the market away from its search engine. Maybe Google would up the stakes. After all, they have money too. Maybe the top sites could get Google into a bidding war with Microsoft, but would this be healthy for anyone except the companies that were the recipients of this largess? It probably wouldn't be great for smaller companies who wouldn't be worth the attention in a playing field that was now defined by cash payments.

Too Many Questions

But in the end, there are way too many questions left unanswered. Would Microsoft stock holders stand for this use of Microsoft cash resources in a scheme that still might not work? Would Google up the cash stakes, or more likely tie up such an approach in court for so many years that it wouldn't matter to most of us for a long, long time? Would the government stand by and watch this game without stepping in?

I'm not sure, but for me personally, I can't see the advantage of choking Google in this fashion, or if anyone would be willing to take the risk it would involve of leaving the world's most popular search engine, cash payments not withstanding. Google simply drives too much traffic and why kill the golden goose for spite? ]]> Pay-Per-Click Advertising Techwriter10 http://www.daniweb.com/forums/thread238775.html How can i recover my hard disk data? http://www.daniweb.com/forums/thread237531.html Tue, 10 Nov 2009 18:36:36 GMT hard disk of my computer crashed , how can i recover my all data? hard disk of my computer crashed , how can i recover my all data? ]]> Pay-Per-Click Advertising Haaris M http://www.daniweb.com/forums/thread237531.html News Story The Internet Still Confuses Rupert Murdoch http://www.daniweb.com/news/story237489.html Tue, 10 Nov 2009 14:33:13 GMT You can always count on Rupert Murdoch, the cantankerous News Corp. chairman, for a good laugh and he didn't disappoint this week during an interview on Sky News Australia in which he boldly stated his sites would pull out of Google Search. In fact, he once again accused search engines of outright stealing his content.

Let's Examine The Facts, Shall We

Here's what Murdoch has to say about search engines:

Quote:
Sky News: You've been particularly critical of what you call 'the content kleptomaniacs' and the plagiarists. Are you particularly talking about Google here?
Murdoch: Well, the people who simply pick up everything and run with it and steal our stories...they just take them.
Sky News: Who?
Murdoch: There's Google. There's Microsoft, um Ask.com. There's a whole lot of people.
If you go to Google News and enter a search for News Corp (or anything you like), you see a list of headlines, which are live links, the publication name and a blurb. You don't see the full story or even a full paragraph. There is just enough there to make a decision and click through. I'm wondering what exactly Google is stealing here.

The Sky News interviewer, David Speers, goes on to ask Murdoch is that not just driving traffic to his web site (which by the way, most sane business people see as a good thing), and Murdoch admits that it's just a headline (where in the previous sentence he suggested they were stealing his content). So which is it, Rupert?

Saying Goodbye to Google

To his credit, the Speers asks Murdoch why he doesn't just block his sites from Google. And Murdoch, unbelievably (at least to me), says, "I think we will." In his view, he sees Google traffic as valueless (or at least not having enough value to make it worth his while to want it).

The Man Is a Walking Contradiction

Ultimately, Murdoch rambles, contradicts, and often makes little sense in this interview. In most instances, he shows a distinct lack of understanding how the web works (yet in his paradoxical way sees the end of print, perhaps with in 20 years, as part of our changing world). While Murdoch has grown a worldwide media empire from meager beginnings, and that's an impressive feat, the fact is that times have changed, and Murdoch can't seem to get his arms around the extent of the change.

At one point, he suggests that newspapers made a mistake by not charging on the internet from the beginning, which may be so, but that ship has sailed. He says, search engines steal his content, yet he admits that they don't. He says that they should charge for content, but he's not sure how to do that. He seems to get that the internet has changed everything, at least on some level, yet he doesn't understand how search engines would help him.

One thing is clear. He wants to return to the days of silos and the fact is that those days are over. Maybe the days of the huge media empires are over too and maybe that's a good thing for us all. ]]> Pay-Per-Click Advertising Techwriter10 http://www.daniweb.com/forums/thread237489.html Do you use a software to track your multiple PPC/SEM campaigns? http://www.daniweb.com/forums/thread236249.html Thu, 05 Nov 2009 12:13:23 GMT I have so may excel tables and I just want to make life easier organizing them. Thus, I have heard of Marin software. Have you heard of other software that can help? If you have used them, what was your experiences? I have so may excel tables and I just want to make life easier organizing them. Thus, I have heard of Marin software. Have you heard of other software that can help? If you have used them, what was your experiences? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread236249.html How do you measure success in a PPC campaign? http://www.daniweb.com/forums/thread235952.html Wed, 04 Nov 2009 12:25:39 GMT Other than looking at the CTR, what are other factors or KPIs you look into to determine if your campaign was successful or not? Other than looking at the CTR, what are other factors or KPIs you look into to determine if your campaign was successful or not? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread235952.html When do you optimize PPC campaign? http://www.daniweb.com/forums/thread235804.html Tue, 03 Nov 2009 23:41:30 GMT I have lots of PPC campaigns to monitor and I am wondering what do other internet professionals recommend changes to the campaigns? I would say to monitor at least for 3 months but always keep a vigilant eye from month to month. I have lots of PPC campaigns to monitor and I am wondering what do other internet professionals recommend changes to the campaigns? I would say to monitor at least for 3 months but always keep a vigilant eye from month to month. ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread235804.html How do you analyze PPC data? http://www.daniweb.com/forums/thread235224.html Mon, 02 Nov 2009 03:08:22 GMT After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level? After running a Google campaign, you will get a long data report. Other than looking for the obvious, CTR, what else do you look for, both from a tatical and strategic level? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread235224.html What do you think about these popular PPC pitfuls? http://www.daniweb.com/forums/thread235222.html Mon, 02 Nov 2009 02:54:48 GMT I just read this blog post and I found it very interesting to share: http://searchenginewatch.com/3635508 What made me want to share is the fact about content networks. So what are your thoughts? I just read this blog post and I found it very interesting to share:

http://searchenginewatch.com/3635508

What made me want to share is the fact about content networks.

So what are your thoughts? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread235222.html What are best resources to learn more about PPC? http://www.daniweb.com/forums/thread235214.html Mon, 02 Nov 2009 02:32:20 GMT There is so much out there on search marketing and PPC. The question is: "Where would you recommend to learn the nuts and bolts of these two and similar areas?" I like to read from blogs and I really want to start reading some books out there. Any recommendations? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread235214.html pay per click http://www.daniweb.com/forums/thread234262.html Thu, 29 Oct 2009 01:54:29 GMT What is PPC? What's the difference between PPC and SEO? ]]> Pay-Per-Click Advertising cuinee http://www.daniweb.com/forums/thread234262.html How to find such Keyword , Make $10 Per Click http://www.daniweb.com/forums/thread233095.html Sun, 25 Oct 2009 06:33:11 GMT I am Google Adsense User, i want to know such keyword from which i can make $10 per click or very close to this amount. Anyone know such keywords . I am Google Adsense User, i want to know such keyword from which i can make $10 per click or very close to this amount.

Anyone know such keywords . ]]> Pay-Per-Click Advertising umairraja52 http://www.daniweb.com/forums/thread233095.html Please explain http://www.daniweb.com/forums/thread232590.html Fri, 23 Oct 2009 12:18:19 GMT Please explain about the below traffic making methods, social bookmarking, social networking, directory submission Please explain about the below traffic making methods, social bookmarking, social networking, directory submission ]]> Pay-Per-Click Advertising Sathish7 http://www.daniweb.com/forums/thread232590.html Please provide the list of article url submission sites. http://www.daniweb.com/forums/thread232551.html Fri, 23 Oct 2009 09:49:22 GMT I wants to submit my article url to some top websites.Please give the details about that kind of free article submission sites. I wants to submit my article url to some top websites.Please give the details about that kind of free article submission sites. ]]> Pay-Per-Click Advertising chandru7 http://www.daniweb.com/forums/thread232551.html How to promote adsense website http://www.daniweb.com/forums/thread232357.html Thu, 22 Oct 2009 16:36:51 GMT Hi, I am very new in google adsense.Please advise me how will i earn money using google adsense. Hi,
I am very new in google adsense.Please advise me how will i earn money using google adsense. ]]> Pay-Per-Click Advertising Sathish7 http://www.daniweb.com/forums/thread232357.html $99.44 per click!?! http://www.daniweb.com/forums/thread230551.html Fri, 16 Oct 2009 00:32:36 GMT The highest-priced keyword in the United States last month sold on Google for $99.44 per click... Can you guess the keyword? The highest-priced keyword in the United States last month sold on Google for $99.44 per click...

Can you guess the keyword? ]]> Pay-Per-Click Advertising jay 11 http://www.daniweb.com/forums/thread230551.html Please give details about Info Link http://www.daniweb.com/forums/thread230397.html Thu, 15 Oct 2009 13:11:43 GMT I have a plan to add Info link to my website,please provide the details about this program. I have a plan to add Info link to my website,please provide the details about this program. ]]> Pay-Per-Click Advertising chandru7 http://www.daniweb.com/forums/thread230397.html Improving revenue in adsense http://www.daniweb.com/forums/thread229909.html Tue, 13 Oct 2009 18:37:58 GMT Hi friends,
Certainly i heard about some weird techniques of increasing adsense revenue.
Like we could get some control over the ads being displayed in our posts.Itz said that certain keywords are most heavily paid and we could find them by 'googling' -dont know from where :) .
Also if we put these high paying keywords in certain parts of our websites those high paying ads will be displayed in our websites.
But many things still remain mystery!!
From 'where' can we get these top paying keywords also where to place these keywords?
Also one serious problem I face in my blog is that many times the ads seem so irelevant.. ]]> Pay-Per-Click Advertising itzAB http://www.daniweb.com/forums/thread229909.html Adsense for mobile content http://www.daniweb.com/forums/thread228593.html Thu, 08 Oct 2009 15:25:42 GMT hi friends, I am having a wordpress blog which i would now like to create a mobile friendly version of it. I managed to install a plugin which solved it to a extent but how can i monetize it with google adsense for mobile content. Is creating a new subdomain ie m.mysite.com necessary for it.... hi friends,
I am having a wordpress blog which i would now like to create a mobile friendly version of it.
I managed to install a plugin which solved it to a extent
but how can i monetize it with google adsense for mobile content.
Is creating a new subdomain ie m.mysite.com necessary for it.
Please help.... ]]> Pay-Per-Click Advertising itzAB http://www.daniweb.com/forums/thread228593.html <![CDATA[PPC and Search Engine's]]> http://www.daniweb.com/forums/thread227342.html Sat, 03 Oct 2009 02:09:29 GMT I ahve a website which i want to promote on Search Engine, i have a question about it. Can Pay Per Click Advertising increase chance in high Search Engine Ranking. Waiting for experts response. I ahve a website which i want to promote on Search Engine, i have a question about it.

Can Pay Per Click Advertising increase chance in high Search Engine Ranking.

Waiting for experts response. ]]> Pay-Per-Click Advertising umairraja52 http://www.daniweb.com/forums/thread227342.html have a website want to use ppc!! http://www.daniweb.com/forums/thread226704.html Wed, 30 Sep 2009 06:54:39 GMT i have a website want to use pay per click in it!! how to do it?? i have a website want to use pay per click in it!! how to do it?? ]]> Pay-Per-Click Advertising moin123 http://www.daniweb.com/forums/thread226704.html Good PPC advert sites that work in the UK? http://www.daniweb.com/forums/thread226138.html Sun, 27 Sep 2009 16:07:26 GMT Can some people list a few trusted websites? Because i dont want to become part of a scam. Google Adsense sucks, they closed my account. I dont even know how or why, i honestly did nothing wrong. But well i got to find some form of funding, because i cant really afford to be paying out all the... Can some people list a few trusted websites? Because i dont want to become part of a scam. Google Adsense sucks, they closed my account. I dont even know how or why, i honestly did nothing wrong. But well i got to find some form of funding, because i cant really afford to be paying out all the time when i'm a student. So if you could help me out that would be great. ]]> Pay-Per-Click Advertising Gearspro http://www.daniweb.com/forums/thread226138.html Google AdWords Suspended Accounts with Poor Quality Landing Pages http://www.daniweb.com/forums/thread225984.html Sat, 26 Sep 2009 18:25:42 GMT Google AdWords suspended all accounts with poor quality landing pages. In fact, if you bid for low keywords CPC, then your accounted got terminated. This may be unfair to low-bid bidders like us but it is fair to high-bid bidders. As you know, high-bid bidders ($.50 to $5 cpc) do not want you to... Google AdWords suspended all accounts with poor quality landing pages. In fact, if you bid for low keywords CPC, then your accounted got terminated.

This may be unfair to low-bid bidders like us but it is fair to high-bid bidders. As you know, high-bid bidders ($.50 to $5 cpc) do not want you to bid for $0.03 to $0.10 cpc. They will loose money. This is the fair thing that Google do.

There are not only you, but millions of AdWords accounts got terminated because of poor quality landing pages.

So, if you want to use the cpc, then you have to try other companies.

Thoughts?

Thanks for reading. ]]> Pay-Per-Click Advertising tadisaus2 http://www.daniweb.com/forums/thread225984.html Putting different adsense accounts in Same Blog. http://www.daniweb.com/forums/thread225453.html Thu, 24 Sep 2009 14:52:11 GMT Hi friends,
I am having a blog with considerably good revenue.Now I am trying to make it a revenue sharing website.
I have put Ads in my blog using my personal adsense account.Now I am going to add one of my friends as it's another user.The problem is that If he starts putting posts using his id in my blog, I want him to be able to put his ads in 'his posts'- that is just two ads, My ad will remain in the side of the page.
So I cant find suitable plugins for the same.I am using WordPress 2.8.4.
Someone please help me. ]]> Pay-Per-Click Advertising itzAB http://www.daniweb.com/forums/thread225453.html What do you include in your first PPC paid search campaign? http://www.daniweb.com/forums/thread225311.html Thu, 24 Sep 2009 03:34:29 GMT Hi Im composing a paid search campaign report and never done one before. What would you recommend me to do it on? Powerpoint or Excel? or even Word? Please advice. Thanks! Hi
Im composing a paid search campaign report and never done one before. What would you recommend me to do it on? Powerpoint or Excel? or even Word? Please advice. Thanks! ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread225311.html News Story Google is a Distant Second in China http://www.daniweb.com/news/story224883.html Tue, 22 Sep 2009 16:17:51 GMT When you are dealing with a populations as large as China's, even when you take into consideration that three quarters of the population doesn't have internet access, you are still talking about a very large number of those who do. So it's no surprise that Google, Microsoft and Yahoo! want a piece of this rather large and likely growing pie.

So far at least though, it's not one of the big American search engines making the biggest impact in China. According to an article in this month's Forbes Magazine, it's Chinese search engine called Baidu that's a run-away number one.

Baidu is Local

According to the article, Baidu is a local firm started by a US educated entrepreneur by the name of Robin Li. What Li has been able to do is take control of the search market in China by marketing his search engine as a native tool that understands the language and culture better than any American company could. Li has managed to build a Google-like market share in the neighborhood of 65 percent of Chinese searches. Google has about half that, but according to Forbes is growing rapidly and putting pressure on Baidu. (It's worth noting that this PC world article reports that Google is much less successful than Forbes suggests.)

Treading Dangerously in Foreign Markets

While the Chinese market is tantalizing because of its size and potential for Herculean growth, it is also fraught with political and economic danger. The Chinese government has been known to try and control information now and again, and when that happens, Google (and other American search engines) are caught in a very awkward position trying to operate within the rules and customs of the local market, while not appearing to kowtow or cooperate with what many consider to be oppressive regimes.

In a March, 2009 Business Week article, writer Douglas MacMillan underscored this tension when he wrote:

Quote:
Big Internet companies that do business abroad often find themselves in a quandary. While at home they champion privacy and free speech rights, overseas they often have to play by rules that don't reflect those same freedoms.
It's not always an easy line to walk and American companies torn between supporting freedom and (as Jackson Browne once wrote) "the struggle for the legal tender" often find themselves in a moral pickle.

Worth the Struggle?

Ultimately for these companies, the prize of huge pay-per-click advertising revenue is worth the struggle. Interestingly, the market graph in the Forbes article shows Yahoo, number 3 but fading fast while Microsoft did not even make it on the chart, which suggests they have little presence, or at least not enough to warrant mention. Meanwhile, Li and his firm struggle with their own alleged ethical lapses (as Forbes reports) while Google continues to increase its Chinese presence and puts pressure on the reigning market champion.

This all goes to prove while it's well worth it for businesses, even small businesses, to expand beyond their local markets, it's not always an easy task even when you have the deep pockets of Google. Just because you're Number 1 in the US doesn't mean much when you crash the shores of a market giant like China. But even a small piece of that advertising market could make it worth the effort, and as you might expect, Google is going after it full bore. ]]> Pay-Per-Click Advertising Techwriter10 http://www.daniweb.com/forums/thread224883.html pay per click http://www.daniweb.com/forums/thread223661.html Thu, 17 Sep 2009 04:33:05 GMT what is the best pay per click site. How can i join that what is the best pay per click site. How can i join that ]]> Pay-Per-Click Advertising johny321 http://www.daniweb.com/forums/thread223661.html How many time do you check your adsense reports http://www.daniweb.com/forums/thread223348.html Wed, 16 Sep 2009 02:21:06 GMT i my self check my adsense earnings every 30 minutes. i think i will lose my mind soon.what about you , i heard that there are morons check their cents every 5 minutes.:icon_eek: i my self check my adsense earnings every 30 minutes. i think i will lose my mind soon.what about you , i heard that there are morons check their cents every 5 minutes.:icon_eek: ]]> Pay-Per-Click Advertising ciidoctor http://www.daniweb.com/forums/thread223348.html Advantages of PPC Advertisement http://www.daniweb.com/forums/thread222854.html Mon, 14 Sep 2009 06:31:28 GMT PPC Ads definition PPC is an acronym for Pay Per Click. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis. Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment... PPC Ads definition

PPC is an acronym for Pay Per Click. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis.

Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click payment model.

PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.

Features of PPC Advertisement

PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:

* Definite
* Flexible
* Low Risk

Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.

PPC ads appear when you want

Instant Results

The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.

Easy implementation

PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear. ]]> Pay-Per-Click Advertising hosting456 http://www.daniweb.com/forums/thread222854.html Google Ad Sense Message Boards Fraud http://www.daniweb.com/forums/thread222920.html Mon, 14 Sep 2009 01:15:30 GMT Google Ad Sense is when a web site owner opens an account with Google to place advertisement on their web site. When a person clicks this advertisement, the web site owner gets an average commission of .45 cents. A web site that gets a lot of traffic, they can easily make $150,000 per month. ... Google Ad Sense is when a web site owner opens an account with Google to place advertisement on their web site. When a person clicks this advertisement, the web site owner gets an average commission of .45 cents. A web site that gets a lot of traffic, they can easily make $150,000 per month.

There are message boards claiming to be informing the public about scams being done by companies or individuals. These web sites have individuals working for them for the sole purpose of targeting companies or individuals in order to generate traffic to the web site. This method is artificially generating traffic to the web site, this is FRAUD as outlined by Google. The higher the traffic, the higher the percentage of individuals that will click onto the Google advertisements.

Additionally, Individuals post copy right information about a company on these types of web sites; this is against the policy of the Google Ad Sense program.

If you believe that you are being targeted by individuals on a particular web site; simply click the Ads by Google in the bottom right hand corner of the advertisement on the web site. You will be taken to a Google page, click onto: Report a policy violation regarding the site or ads you just saw

File a report and the Google Fraud Department will investigate ]]> Pay-Per-Click Advertising robernog http://www.daniweb.com/forums/thread222920.html Which Excel tricks do you use to measure PPC campaigns? http://www.daniweb.com/forums/thread222120.html Fri, 11 Sep 2009 00:25:22 GMT Though PPC reports can be obtained in document format, you can also receive in csv format for data extrapolation. So if you do data analysis on your PPC results, which Excel plug-ins or data visualization tool do you use to make sense of this data? Though PPC reports can be obtained in document format, you can also receive in csv format for data extrapolation. So if you do data analysis on your PPC results, which Excel plug-ins or data visualization tool do you use to make sense of this data? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread222120.html Measuring Rich Media http://www.daniweb.com/forums/thread222113.html Thu, 10 Sep 2009 23:48:45 GMT Hi So what measures do you use to accurately measure all the engagement points of a rich media ad? It is measuring beyond click through rates and impressions. Have you encountered tracking issues? Hi
So what measures do you use to accurately measure all the engagement points of a rich media ad? It is measuring beyond click through rates and impressions. Have you encountered tracking issues? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread222113.html New AdWords interface http://www.daniweb.com/forums/thread221861.html Wed, 09 Sep 2009 23:40:30 GMT I just want to post my frustration and sheer contempt for the new AdWords interface. It's making it very difficult for me to get anything accomplished quickly, and is the reason I am still at the office right now.

So, without further ado, dare I say ... GRR. ]]> Pay-Per-Click Advertising cscgal http://www.daniweb.com/forums/thread221861.html Google Adsense http://www.daniweb.com/forums/thread221713.html Wed, 09 Sep 2009 09:58:07 GMT I've been using Google adsense for about a year now in my blog. I was just wondering why it seems like I haven't earned a single dime? ]]> Pay-Per-Click Advertising peter carri http://www.daniweb.com/forums/thread221713.html advertisement help http://www.daniweb.com/forums/thread221642.html Wed, 09 Sep 2009 05:34:36 GMT I have a blog & how i can generate revenue from it ]]> Pay-Per-Click Advertising johny321 http://www.daniweb.com/forums/thread221642.html DARTS data - what do you look at for your PPC campaign http://www.daniweb.com/forums/thread221040.html Mon, 07 Sep 2009 01:51:19 GMT Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before? Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread221040.html Push or Pull Strategy http://www.daniweb.com/forums/thread215961.html Thu, 03 Sep 2009 11:15:57 GMT The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a push and... The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a push and pull strategy. http://en.wikipedia.org/wiki/Push%E2%80%93pull_strategy
So lets discuss here - what would you consider push -
1. PPC
2. Banner?
Pull
1. Facebook page?
2. Twitter updates?

Lets discuss? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread215961.html What factors should you look for when you review Darts or PointRoll data? http://www.daniweb.com/forums/thread215861.html Thu, 03 Sep 2009 01:30:58 GMT If you ever ran a PPC or search campaign, one knows that one will receive a big spreadsheet with just metrics. So which factors do you look for when you review such data? Which factors you should not even care about? If you ever ran a PPC or search campaign, one knows that one will receive a big spreadsheet with just metrics. So which factors do you look for when you review such data? Which factors you should not even care about? ]]> Pay-Per-Click Advertising InsightsDigital http://www.daniweb.com/forums/thread215861.html Yahoo adsens good or google?onlyfor canadian or US Friends. http://www.daniweb.com/forums/thread214861.html Sat, 29 Aug 2009 12:08:16 GMT LET ME KNOW ANY ONE... Yahoo adsens good or google ADSENSE? THIS QUESTION IS only for Canadian or US WEMASTERS. LET ME KNOW ANY ONE...
Yahoo adsens good or google ADSENSE? THIS QUESTION IS only for Canadian or US WEMASTERS. ]]> Pay-Per-Click Advertising pakidesigner http://www.daniweb.com/forums/thread214861.html anyone Used Miva http://www.daniweb.com/forums/thread214386.html Thu, 27 Aug 2009 11:53:57 GMT Miva is also contextual advertising...Anyone using please advice Miva is also contextual advertising...Anyone using please advice ]]> Pay-Per-Click Advertising pakidesigner http://www.daniweb.com/forums/thread214386.html News Story Google Europe Chief Suggests Publishers Take Responsibility http://www.daniweb.com/news/story220762.html Tue, 25 Aug 2009 12:19:35 GMT In a wide-ranging interview with the German Magazine Der Spiegel (http://www.spiegel.de/international/business/0,1518,644229,00.html)recently, the Head of Google Europe, Philipp Schindler, defended his company against the latest round of attacks from publishers who claim that Google is siphoning... In a wide-ranging interview with the German Magazine Der Spiegel recently, the Head of Google Europe, Philipp Schindler, defended his company against the latest round of attacks from publishers who claim that Google is siphoning profits without creating content.

Truth be told, this argument is getting old and it suggests that the publishers themselves have abdicated any responsibility for their own lack of vision. The fact is that the newspaper industry has had years and years to deal with the internet and they never made any real attempt to rest control from Google, Craigslist or any of the other successful online ventures.

A Little History Lesson Might Help

If you consider that the web launched in the early 90s and commercialized by the mid-90s, that means that newspapers have had more than 15 years lead time. Also consider that the company they consider to be the big bad wolf of the internet, Google, didn't even exist before 1998 and didn't really become a force for several years after that.

Now consider that newspapers remained throughout the 90s, the main source of news and information. They had the content, but what they lacked was any foresight to take advantage of what was happening on the web. If you look at the web today, it's completely content-centric, yet newspapers whose main commodity has always been content have never been able to come up with creative solutions to deliver that content to the web while making money.

Take a Look in the Mirror

Fast forward to 2009 and the combination of the brutal worldwide recession, ad revenue sources moving online, falling readership rates and publishers leveraged with huge debt have come together with newspapers closing at an alarming rate. Also consider that modern Web 2.0 tools enable anyone with an internet connection and a computer to be a publisher and it has completely changed the dynamic of the industry.

Frustrated and angry at these changes, the industry desperately looks for blame and they see Google making big profits and vent at them, but is Google really the problem? Schindler to his credit is not completely unsympathetic, but he does suggest that newspapers have been slow to respond to obvious changes in the marketplace.

Quote:
"We understand publishers' fears. But it's not our fault that people have decided to consume media in a digital form. I would be pleased if publishers would take the energy they're investing in attacks on Google and use it to develop successful Internet business models instead."
What if There Were No Google

Schindler points out that if there were no Google, the picture wouldn't be very different. "And just imagine if there were no Google. Would the individual publisher then be better off? No; on the contrary," he says. And the fact is he's right. Google delivers traffic and it's up to the publishers to take advantage of that, but if Google weren't the premiere search engine of the day another would be in its place.

It's really high time that the publishing industry stopped blaming Google for building a successful business model. Perhaps the industry should redirect the anger at themselves. There are many who believed the 20th century delivery model would never die, that people would always be looking for that paper on the door step every morning and that would continue to be the way we consumed news. Unwilling to accept any responsibility for its own lack of vision, the newspaper industry continues to blame Google and force Google executives like Schindler to make excuses for being successful. And how twisted is that? ]]> Pay-Per-Click Advertising Techwriter10 http://www.daniweb.com/forums/thread220762.html Website Planning Worksheet template http://www.daniweb.com/forums/thread220757.html Mon, 24 Aug 2009 18:42:30 GMT This form was found on the net and was change to fit my needs. I hope it fits yours as well....... I. Interdictory The Website Planning Worksheet is to be used in conjunction with the Website Design Contract and Website Content Worksheet. This questionnaire is designed to enhance... This form was found on the net and was change to fit my needs. I hope it fits yours as well.......

I. Interdictory
The Website Planning Worksheet is to be used in conjunction with the Website Design Contract and Website Content Worksheet.
This questionnaire is designed to enhance communications between ------------ and the client. Please read throw the Website Planning Worksheet carefully and fill in all blanks that apply.
Organization Name: ________________________________________________

1. Purpose
Please specify the most important purpose for the website a “1”, for the most important followed by a “2” for being less important. Leave those blank which do not interest you at all.
___ To edit, upgrade, and/or maintain preexisting online web content.
___ To seek opportunity with professionalism throw an online resume and/or portfolio.
___ To gain a favorable impression of the company or organization.
___ To develop a qualified list of prospects.
___ To sell products directly taking credit card information over the Internet.
___ To encourage potential customers to contact your company by phone or mail to consummate sales.
___ To make available product information and price lists to distributors.
___ To make available product information and price lists to customers.
___ To strengthen brand identification.
___ Other _____________________________________________________________________



2. Site Organization
Total number of pages decided upon. ___________________
Do keep in mind that a Basic Website Plan consists of a vertical six page design or a horizontal eight page design.
Please cycle a website layout that you and your company would like to use for this website project. You can choose the custom website for an additional charge.


Basic Horizontal Custom Horizontal Basic Vertical Custom Vertical

3. Site Domain Names
Site Name on Masthead: ___________________________________________
Domain Name must be registered through your web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at Network Solutions (http://www.networksolutions.com).
Domain name ________________________________ ____ Desired ____ Already Registered
User Name ___________________________________________________________________
User Password ________________________________________________________________



4. Masthead Graphic
It is very helpful if you will include a copy of your company’s letterhead, brochures, catalog, etc. so we can see how you present your company’s image.
Is the Company Logo incorporated in the Masthead graphic? ______________________
If so, please enclose a color copy.
Is your Company logo and/or Masthead a photo, drawing or graphic? ________________
Typeface preference: ______________________________________________________
Preferred colors in palette (PMS colors?) ______________________________________
Do you have any ideas for your masthead? _____________________________________

5. Color and Accents
For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the webpage. What is your preference?




May we include a link at the bottom of the welcome page which reads “Website designed by -------------”? (You are under no obligation to say yes.) ____Yes ____ No



6. Navigation System
The navigation systems of all are basic website design packages include:

• Links from the front page and sectional pages to every page in the system to enable Web search engines to “spider” and index content on every page.

• Colored bar “Image Map” with a brief word or two indicating each page. This appears at the top or left side of every page. You are limited to a maximum of about eight (8) selections on this image map with the basic website design package.
-Optional Systems- Circle those you wish to be incorporated in your website.
• Left-Side “Buttons” can be used, but we do not recommend them, since they are more expensive and time consuming to maintain when a change or addition is made to the system. Also, it takes significantly longer to load many buttons than an image map of the same area. (Extra charge)
• Frames System where, typically, a scrolling menu remains on the left side to provide navigation. We do not recommend frames in practically any situation, since they are a design disaster. They do not always print out, cannot be bookmarked easily, and often make the page design look “tacky” with their ugly gray scroll bars. We see them as the amateur’s way to look cool. In a very few cases, they are useful (1) to display large databases of information, (2) purposely hide URLs of content pages, (3) send visitors to other sites while making it easy for them to come back. (Extra charge)
• In site Search Engines are useful on larger sites of twenty or more web pages to help visitors quickly find what they are looking for. (Extra charge)
• Dropdown menus, one for the best ways to have mass amounts of internal web pages display. Dropdown menus are strongly recommended for advanced website designs. (Extra charge)



7. Basic Page Elements
These are the important items witch appear on nearly every webpage on your site (except the “home” page.)
• Page titles which show in the web browser, tabs, and on favorite name.
• Top-of-page graphic based on the design of the masthead graphic.
• Page Title in larger type. Heading Font Style ___________________________ (we recommend Lucida Sans Unicode, Arial Bold, or Times New Rome)
• Text. Body Font Style:_____________________________________________ (we recommend Lucida Sans Unicode, Arial Bold, or Times New Rome)

• Navigation Bar Vertical or Horizontal
• E-mail response link to the following e-mail address:
_______________________________________________________________
• Copyright and trademark information in small print at the bottom of every page.
What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which ones are registered trademarks are.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________



8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.
• Clipart tends to look bit tacky on websites. We recommend photos.
• Photos supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
• We can also book appointments for professional photography shoots. Photo shoots are billed to you for our time at an hourly rate.

For an extra charge we can equip your website with:

• Sound, either MIDI musical background or streaming Real Audio for music or voice.
• Animated GIF images and flash animation segments.
• Shockwave Animations
• Video clips
• CMS (Content Management System) Please keep in mind that Content Management Systems consists of a particular database archives and most be updated frequently. Do to this we only recommend our server spaces at a set cost per month for hosting.



9. Response Forms
What is the purpose of your response form?
___ Guestbook for visitors to record comments.
___ To request for information.
___ To survey customer preferences.
___ For Email Broadcast of news articles and/or advertising.
___ Other _________________________________________________________

Please note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For one to two products we recommend using ShopSite Lite with a secure server. We charge extra to set up the ordering system.

10. Web Hosting Service
We are not in the web hosting business. We recommend to our clients web hosting services tailored to their specific needs. We’ve worked with dozens of hosting services, the good, the bad, and the ugly. We usually do not recommend hosting on your local dial-up ISP, since they are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. Please let us recommend a Web host service for you. There is a mass amount of different web hosting services out there to pick from, but even some of the most expensive hosting serves might not be equipped to handle the specific needs of your site.
Existing Web Host Company: ______________________________________________
Hosts Phone Number: _____________________________________________________
Hosts Email for Support: ___________________________________________________



11. Register and Adverting Your Website
We submit your information to Web search engines to “register” your website after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence containing the most important keywords.
We do provide advanced search engine manipulation techniques for increasing the amount of customers and/or clients to be directed toward your site. Advanced search engine manipulation prices are based on a plan system separate from your website development plan. For more information please cycle request Advertising Plan Worksheet or cycle not interested.
Request Advertising Plan Worksheet Not Interested

12. Maintenance
Development Target Date: ______________
Package prices include minor updating over the first three months of the contract received and signed by ---------------(Webmaster and Developer) and/or -------------(Projected Manager and Analyst). This covers minor price changes, text, placement of pictures, ext. It does not include major changes, such as changing layout and swapping out newsletters content (which essentially constructing a new webpage), which is billed at our hourly rate.
Target Date for final payment to be made and your Web Site to be advertised:
________________

Please Sign here ________________________________________________________________



On behalf of my organization I approve the above plan which I have developed with ----------------- to construct a website, and I authorize --------------- to use this Website Planning Worksheet as the basis of the project.
Signature__________________________________________________ Date__________
These are the items that will make up the package you’ll be sending to us:
• Website Planning Worksheet
• Website Design Contract
• Website Content Worksheet which will define for us the:
o Written content for your webpage’s (preferably on a diskette formatted for Microsoft Word for Windows [2.0, 6.0, 7.0, 8.0, 2000, 2007], open office’s writer, or Microsoft publisher. You can also use note pad that comes free with windows operating systems.
o Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, make sure each pitch has a 3-digit extension, such as .jpg to indicate the format in which it is given.
o Your company logo (if any), and tell us the PMS color. *Samples of your printed materials, brochures, letterheads, cards, booklets, etc.- so we can see how you present your company image.
• Check for at least 50% of the total.
We are looking forward to receiving your materials and constructing your website!
Sincerely,

------------- Webmaster & Developer


& ---------- Projected Manager and Analyst


Paying my does.............. I do ask that you change the form at least 15% to 20%..... Thanks Steven James Petersen ]]> Pay-Per-Click Advertising stevenpetersen http://www.daniweb.com/forums/thread220757.html