Advertising Sales Strategies News Story Index

World ad-supported first as C4 lets you see more on YouTube

Oct 15th, 2009 - UK broadcaster Channel 4 has signed a deal with YouTube to bring full TV programmes online, streamed for free. It's the first time that any broadcaster in the world has made such a comprehensive schedule of 'catch-up' programming available for free via YouTube. Of course, when I say free I mean... (Read More)

Phorm being dropped faster than a whore's drawers

Jul 8th, 2009 - In what must go down as one the biggest tech u-turns of the century so far, the ISP that was quite happy to undertake Internet snooping trials without informing those customers being spied upon has changed its mind about Phorm WebWise. BT, the biggest Internet Service Provider in the UK, has... (Read More)

Wikipedia should stop begging for cash

Mar 14th, 2008 - That is the general thrust of an interesting article that appeared in the Los Angeles Times this week. It starts by describing how the offices of one of the world's most popular websites is a rented space stuffed with furniture bought off of eBay and with a printed paper sign taped to the door... (Read More)

Online advertising initiative targets dead people

Apr 12th, 2008 - The New York Times is running a really funny story, but with serious implications, at the moment. It concerns how the online advertising targets particular groups of people using site tracking technology. Apparently, if you have AIDS, cancer or suffer from an erectile dysfunction then your... (Read More)

No surprises as 60 percent download Radiohead album for free

Nov 6th, 2007 - Radiohead are a band which does not need to prove anything to anyone. Their seminal album 'OK Computer' is consistently voted one of the greatest recordings of all time, be it the critics or mere mortal music fans putting the crosses in the boxes. Which is perhaps why the latest Radiohead album 'In... (Read More)

When technology attacks

Jun 8th, 2007 - Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the London 2012 Olympics branding sucks. In fact, it more than just plain... (Read More)

Keyword advertising is illegal. In Utah

Apr 12th, 2007 - Even if you do happen to live in Utah, the chances are you will not have noticed a little law by the name of SB 236 which was passed without so much as a whisper of complaint or fuss last month. If you happen to run a web based business in Utah, however, then Senator Dan Eastman is most likely not... (Read More)

Microsoft Digital Advertising Solutions Program

Sep 28th, 2006 - According to reports from both the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) 2006 is proving to be a bumper year as far as online advertising spend is concerned. Showing a 37% increase over the same period last year, US Internet advertising revenues were up to $7.9... (Read More)

Microsoft Strategy Report Card

Aug 13th, 2009 - You have to give Steve Ballmer and Microsoft credit. After years of sitting on the sidelines playing defense and catch-up, this year they have definitely been on offense. Whether it's the ad wars, releasing Bing, the deal with Yahoo!, the retail strategy or its latest move, a deal with Nokia , the... (Read More)

Brits screwed by broadband advertising

Jul 29th, 2009 - The independent regulator and competition authority for the UK communications industry, OFCOM, was charged by the government to reveal consumers' experiences of electronic communications services, including broadband provision, and the results do not make for happy reading. The research saw in... (Read More)
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Software budgets rising, says Gartner, but only just

Jul 28th, 2009 - According to a new Gartner survey, despite companies driving down overall IT budgets this year things are looking good for global software spending in 2010. Well, I say good, but perhaps I should say a teensy weensy little bit better than this year. Gartner reckons that organisations surveyed... (Read More)

Retail Sales Rise; Update on Sirius XM

Feb 12th, 2009 - Some slivers of sunshine amidst the economic clouds today. First, retail sales are up for the first time in six months, perhaps signaling that consumers aren’t as bearish on the economy as President Obama appears to be. I like the President and certainly wish him success, but his mantra of “we... (Read More)

Homes Sales Boost Stocks (Somewhat); Verizon Rings Up Nice Earnings

Oct 27th, 2008 - Stocks are mixed today, which isn't really bad news considering the overseas selloff we saw on Sunday night and early Monday morning. Helping U.S. markets was decent news from the housing sector, where home sales were up 2.7% for September, with some of the country's hardest-hit regions like the... (Read More)

Good Tech News? Online Ad Spending Is Slowing - But Not by Much

Mar 31st, 2008 - It's kind of a quiet Monday morning on Wall Street, with Treasury Secretary Henry Paulsen's proposal to further regulate and consolidate the U.S.'s financial markets (by bringing heavier Federal Reserve oversight over bank lending, hedge fund risk assessment, stricter controls over the stocks... (Read More)

Tech CFO's to Federal Regulators: No Fair!

Feb 5th, 2008 - Are technology companies getting a raw deal over a new international accounting rule? Plenty of tech company CFO's seem to think so. In a survey released this week by BDO Seidman, LLP, an accounting and consulting group, about half - 49% - of all chief financial officers at U.S. technology... (Read More)

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