| | |
Google Latitude Lets You Track Employee Changes in Attitude
Please support our Pay-Per-Click Advertising advertiser: Get a Free Web Marketing Analysis!
As my colleague Davey Winder pointed out earlier today, Google has launched yet another cool tool, Latitude. For the most part, its usefulness doesn't extend much beyond social gadflies, but I can think of at least one practical implication for the workplace.
Google Latitude is an opt-in location tracking service that uses your cell phone's GPS or cell tower triangulation capabilities to show your location anywhere on the planet. Once you download and enable Latitude, simply add people to your approved list of contacts and they'll receive a message to connect with you. No sharing occurs on either end until you both agree to allow your locations to be broadcast to each other.
Latitude only works on a select group of phones at the moment, including G1 and newer-generation BlackBerrys (a version is coming soon for iPhones and iPod touches). There is also a desktop companion so you can track your contacts right from a PC.
Although there is isn't a huge amount of practical application for this fun new tool, if you issue company-owned smartphones to your remote employees, it's definitely worth considering downloading Latitude on each device.
As a rule, most employees who telecommute are fairly honest. However, if everyone has the app on their company-issued phone and you suspect a rogue employee of slacking at the beach when she claims she's in your client's server room, you'll have a handy tool for finding out the truth.
What other ways can companies use Google Latitude? Let me know in the comments.
Google Latitude is an opt-in location tracking service that uses your cell phone's GPS or cell tower triangulation capabilities to show your location anywhere on the planet. Once you download and enable Latitude, simply add people to your approved list of contacts and they'll receive a message to connect with you. No sharing occurs on either end until you both agree to allow your locations to be broadcast to each other.
Latitude only works on a select group of phones at the moment, including G1 and newer-generation BlackBerrys (a version is coming soon for iPhones and iPod touches). There is also a desktop companion so you can track your contacts right from a PC.
Although there is isn't a huge amount of practical application for this fun new tool, if you issue company-owned smartphones to your remote employees, it's definitely worth considering downloading Latitude on each device.
As a rule, most employees who telecommute are fairly honest. However, if everyone has the app on their company-issued phone and you suspect a rogue employee of slacking at the beach when she claims she's in your client's server room, you'll have a handy tool for finding out the truth.
What other ways can companies use Google Latitude? Let me know in the comments.
Similar Threads
- playlist track by track duration (wmp) (Visual Basic 4 / 5 / 6)
- News Story: Google tool lets you probe deep into YouTube video stats (Pay-Per-Click Advertising)
- How to Find the Latitude and Longitude values from the Google Maps (Java)
- Dell lattitude with attitude (Troubleshooting Dead Machines)
- view employee info for the employee selected from the drop down list (PHP)
| Thread Tools | Search this Thread |
3g 3gs adsense advertising analytics android api app apple apps appstore at&t ballmer bing blackberry blogging bold business cell cellphone cellphones china chrome cisco cloudcomputing copyright development doubleclick earnings economy email engine facebook firefox free gadgets gmail google googledocs googleearth government gps hardware hp ibm intel internet iphone iphone3g ipod itouch itunes linux mac macbook maps marketing microsoft mobile mobilephone music netbooks news office os palm phone privacy programming researchinmotion rim rss saas satnav search searchengine security seo smartphone smartphones socialnetworking software space statistics stevejobs survey t-mobile twitter uk verizon video vista wave web windows windowsmobile wolframalpha yahoo yahoo! youtube




