[advertising] Forum Topics

It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some …

Even if you do happen to live in Utah, the chances are you will not have noticed a little law by the name of SB 236 which was passed without so much as a whisper of complaint or fuss last month. If you happen to run a web based business …

In something of an unusual twist of late, [URL="http://www.google.com"]Google [/URL]would appear to be playing catch up to [URL="http://www.microsoft.com"]Microsoft [/URL]for once. The Redmond giants bought the market leader in the in-game advertising business, [URL="http://www.massiveincorporated.com/"]Massive Inc[/URL], last May for close on $200 million. Today Google has confirmed it has finalized the deal …

Spam continues to rise. In November alone, people saw a 35% increase of spam in their online mailboxes, and not only do that but also use new ways to fool spam filters to somehow get into peope's email. 31 billion spam was the average amount sent in October, but that …

A UK company has launched what it claims to be the first search engine that lets you not only search for specific moments within a video, but click on and interact with moving objects during online playback. [URL="http://coull.tv"]Coull.tv [/URL] has adopted a community approach, which we thoroughly approve of here …

According to reports from both the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) 2006 is proving to be a bumper year as far as online advertising spend is concerned. Showing a 37% increase over the same period last year, US Internet advertising revenues were up to $7.9 billion. In itself …

I have long been a fan of [URL="http://www.blinkx.tv"]Blinkx[/URL] the video search engine that, as far as I am concerned, pretty much prompted the whole genre and introduced the idea of live video search and stream done properly. So I was interested to receive word from Blinkx founder and CTO Suranga …

Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers off-site. …

The cost-per-click model for Google ads could soon be complimented by a cost-per-action one, if the testing for this click fraud busting technology proves successful. The concept is simple enough: advertisers would only get charged when a particular action is performed rather than simply clicking on the thing. Already a …

I've heard rumors of this coming for awhile, but I finally saw it while browsing DaniWeb just a couple of minutes ago. A box ad that I run with a white background, which usually displays four ads, now displays three. The extra room is reserved for some text links with …

Web Developer. Webmaster. Web Designer. What do these terms mean? Which one are you? In fact, these terms have been used and misused so much that they are in danger of losing any distinct meaning. This article attempts to define and defend these labels and their meanings. "Webmaster" in particular …

Advertising a website just got a whole lot cheaper. A new trend has emerged in Washington, where an entrepreneur has begun offering bums food and small amounts of money, in exchange for them advertising his poker match up site. The bastard behind the scheme is Ben Rogovy, a 22 year …

Today, Yahoo! introduced their new Publisher Network, a "new self-serve platform that will provide small- and medium-sized web publishers with easy access to yahoo! advertising and content." In other words, it's a direct alternative to Google AdSense. The program, which the webmaster community initially caught wind of nearly a year …