New York Start-Up Combines Social Networking with Transportation Digital Media Digital Marketing by Emily Banks …utility of commuting, as one organizer put it. Roadify is described as "the first comprehensive 'social …or engineering backgrounds, so the technical aspects of Roadify are handled by Ethan Arutunian, who created the …said. Arutunian is based in Washington state. Eventually Roadify expects to expand regionally and by mode, with different…