Alexa can be faked very easily. There are many ways to check a website traffic but alexa can be used just to have some idea about traffic, because you can fake it to a certain level after that its almost real. The more you get hits from different unique ips, the higher the alexa goes. But overall i use it to just have an idea of a site at a first glance, after that have to check many other things like its backlinks, serps and site content and how they manage their site.

If you look at amazon.com, they keep on sending you promotional emails about the stuff that intersts you so would certainly check their site, plus they have very high ranking on thousands of keywords so obviously they are supposed to get very high alexa which can not be easily faked. But others may have different ideas about this.

Alexa is a search engine just like Google and Yahoo. The ranking calculated in Alexa is called Traffic ranking. Alexa is a search engine that ranks Web sites according to site traffic it collects through the Alexa toolbar. Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa. The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time. Reach is expressed as the percentage of all Internet users who visit a given site. Page views measure the number of pages viewed by Alexa. Multiple page views of the same page made by the same user on the same day are counted only once. Alexa traffic rank shows if a site is a winner or not, if a site is worth looking or not, if a site is worth partnering with or not.

Fortune Hotels are showing top ranking in Google, Yahoo and MSN search engines. It is featuring on the first page when we search with specified key words: business hotels Gurgaon, Jammu hotels accommodation, http://www.fortunehotels.in/hotel_jaipur.aspx holiday hotels Jaipur, budget hotels Chennai & more. Now we desire to get top ranking in Alexa also. So we want to know the procedure, which must be followed for coming on the top in Alexa. Multiple page views of the same page made by the same user on the same day are counted only once.
Visit http://www.alexa.com/data/details/ma...rtunehotels.in to see alexa traffic details of fortunehotels.in

My website isn't having good position in Alexa. I have downloaded alexa toolbar & placed alexa widgets on the website but no improvement there. Even I read on many websites that alexa widget, redirections are myth. Is that true? I am confused at all.

Just install the toolbar and visit your site every day. It takes weeks to see a difference and months to see how high you really can go.

I think there's absolutely no point to Alexa.

There really isn't. Although some ad agencies think the information is useful. Hopefully that will change and then everybody can stop caring about it.

Alexa is not accurate. It is only an estimated traffic.