<asp:FormView ID="FormView1" runat="server" DataSourceID="SqlDataSource1" Style="z-index: 100;
        left: 210px; position: absolute; top: 173px" Width="299px" BackColor="#DEBA84" BorderColor="#DEBA84" BorderStyle="None" BorderWidth="1px" CellPadding="3" CellSpacing="2" GridLines="Both" DataKeyNames="pcode">
        <ItemTemplate>
            pcode:
            <asp:Label ID="pcodeLabel" runat="server" Text='<%# Eval("pcode") %>'></asp:Label><br />
            <br />
            pname:
            <asp:Label ID="pnameLabel" runat="server" Text='<%# Eval("pname") %>'></asp:Label><br />            
            <br />
            <asp:ImageButton ID="ImageButton1" runat="server" PostBackUrl='<%# Eval("purl","display.aspx?purl=items/{0}") %>' ImageUrl='<%# Eval("purl","items/{0}") %>' Height="30%" Width="30%" />&nbsp;<br />

            <br />
            <asp:ImageButton ID="ImageButton2" runat="server" ImageUrl="~/icon/button_addtocart.gif" Width="60px" OnClick="ImageButton2_Click"/>
            <br />

            price:
            <asp:Label ID="priceLabel" runat="server" Text='<%# Eval("price", "{0:c}") %>'></asp:Label>
            Rs.
        </ItemTemplate>
        <FooterTemplate>
            <a href="ipods.aspx">Return to the main shop</a>
        </FooterTemplate>     
        
    </asp:FormView>



this is .cs file code for imagebutton's click event:

 protected void ImageButton2_Click(object sender, System.Web.UI.ImageClickEventArgs e)
    {
        string pname = ((Label)FormView1.FindControl("pnameLabel")).Text;
        string price = ((Label)FormView1.FindControl("priceLabel")).Text;
        double price = double.Parse(p.ToString());
    }