Following query will help you. Here I assume that you have whole data string in "mytable" in column "data". Also I assume that same table contains all other 5 column. For column 1 index is -5, for 2 index is -4 and so on.
UPDATE table mytable
SET
category=substr(SUBSTRING_INDEX(data,'>',-5),1,INSTR(SUBSTRING_INDEX(data,'>',-5),';')-1),
nav=substr(SUBSTRING_INDEX(data,'>',-4),1,INSTR(SUBSTRING_INDEX(data,'>',-4),';')-1),
rprice=substr(SUBSTRING_INDEX(data,'>',-3),1,INSTR(SUBSTRING_INDEX(data,'>',-3),';')-1),
sprice=substr(SUBSTRING_INDEX(data,'>',-2),1,INSTR(SUBSTRING_INDEX(data,'>',-2),';')-1),
DATE=substr(SUBSTRING_INDEX(data,'>',-1),1,INSTR(SUBSTRING_INDEX(data,'>',-1),';')-1)