Yes, the website is done with Java Server Pages. Therefore you do not need to use JavaScript (either way Java web developers do not really like to see it) and take it to next level with frameworks Struts, Hibernate or JSTL & EL, Java Server Faces. These are very powerful components in hands of experienced programmer.

PS: I hope that this is not final face of the site as it is missing a lot on various categories and search does not come up with best results.
PS: I like site design. Are you using RIA?

Well, what about building the review system in flash and using text documents as databases?

This is probably one of the more unorthodox suggestions I've ever had to give someone.

I wouldnt even know how to begin to do that and also would that provide the SEO benefits that I seek?

Well, what about building the review system in flash and using text documents as databases?

This is probably one of the more unorthodox suggestions I've ever had to give someone.

That could be done -- I think -- and it might give the SEO benefits you're looking for too with Google indexing Flash content. http://www.google.com/search?client=...=Google+Search

Personally I know I could figure out a Flash methodology -- if it's possible with AS2.0 -- but wouldn't come close to using Java (to each their own, I say) ... but why reinvent the wheel. You could still use a pre-existing review back-end and implement a Flash front-end which I'm almost certain is possible talking to server-side scripts, and that has the hope of being indexed by Google (but unlikely any other search engines anytime soon).

I see no reason why you looking at Flash, the programmer that is working on your website should be able to do it in Java, you just need to give him clear idea what you want...