The tags used to mark up HTML documents and the structure of HTML documents are predefined. The author of HTML documents can only use tags that are defined in the HTML standard (like <p>, <h1>, etc.).
XML allows the author to define his own tags and his own document structure.
The tags in the example above (like <to> and <from>) are not defined in any XML standard. These tags are "invented" by the author of the XML document.
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