Further information:
1. No angry fruit salad.
The problem with huge amounts of graphics is that it upsets the process of reading the text. Regular viewers tend to use the back button too, because they can't find the info without spending a lot of time. If I need info in a hurry, I will back out of a complicated page with no obvious info.
2. No text on top of graphics.
The perception problems combine the text and graphics into an unreadable mess. And the watermark does NOT disappear from this posting window, until the post becomes large enough to scroll.
3. Don't change link colors.
Nobody ever NEEDS to change the link colors. Don't do it!
4. No moving images for any purpose other than to show how something works.
Moving images usually make a lot of people hit the back button. So do suddenly appearing sounds.
5. No mouseovers.
Are people too lazy to click the mouse? Why do you need to make actions they do not want to happen happen? Mouseovers are extremely annoying, especially if you are trying to do something the the mouseover covered up. Require a mouse click for each action.
We need usable pages, not fancy bells and whistles.
6. No dropdown menus.
Why hide the links? What's wrong with a table of links somewhere on the page? These are smells and bells and whistles. They say, "Look! I can make dropdown menus. See how smart I am?" Even Microsoft got rid of dropdown menus in the new Office.
Note that mouseover dropdowns are worse than regular dropdowns, because they appear when they are not wanted. They are quite annoying.
I particularly hate the ones on the weather channel, because they surrounded the search window with them, and the bottom ones open UPWARD. You have to cross one to get to the search window, and the dropdown then covers the search window. You have to do a tricky maneuver to use the search window.
7. Don't use tables in non-tabular situations if you can avoid it.
Normal W3C table policy takes care of this.
8. No rotating galleries or moving banners.
They are cute, but not necessary. At least use a button to start them, if you think they are necessary.
9. Don't make anything blink.
This isn't a TV ad. People want information, not cute tricks. You are not competing with a run to the kitchen for a snack during the commercial.
10. Leave space between items.
A good idea anyway.
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My web pages share my user name.
I obeyed all of these, except that I have some rainbow colors (one color per button) on some menu pages.