matricol
Junior Poster in Training
98 posts since Jun 2011
Reputation Points: 2
Solved Threads: 9
Writing good copy takes practice. It isn't one of those talents that you either have or you don't. When you write copy, you need to be concise and to the point. Your headings need to have strong "Calls to action". You need to grab your readers attention within about 5 seconds or they will hit the back button and it's game over.
Make sure your copy is easy to understand and cut out any words you don't need. Writing good copy is a talent that can most definitely can be learned. You must practice and test it out. Split test different copy pages to find what works the best and hone in on improving it.
Most of all, keep it simple.
phaedrusGhost
Junior Poster in Training
58 posts since Jun 2010
Reputation Points: 10
Solved Threads: 0