There are a few ways of making brochures:
1- Without flash, by using photoshop to edit your images and javascript or Jquery or combination for the flipping animation. Or maybe, HTML5 which has cool features.
2-With flash, by using photoshop to edit your images and swish/flash5 or 6 or whatever version you have. Considering flash softwares, you need to have a look at the features that they provide you. For example, the effects and animations that come with the software.
I have a photoshop software that is the fifth version and has animation tab in it. But, unfortunately, I haven't tried it yet.
I hope this gives you an idea.