How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by slfisher …]on the campaign in [I]AdWeek[/I]. The 'Old Spice Guy,' actor Isaiah Mustafa, made more than 200 little videos…&feature=player_embedded"]proposal [/URL]-- by the Old Spice guy, not from him, despite the wishes of hundreds … in question said yes.) [youtube]_-fLV28SkZ8[/youtube]'Old Spice Guy's first two commercials drew 13 million and 6.… Re: How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by Lecee Lery love that video.... :-) i'm not gay though Re: How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by slfisher Not that there's anything wrong with that. (cf. Seinfeld) Re: How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by zerg59 just shows what you can do when a team of skilled media manipulators bring their focus onto a product or sevice fronted by a good looking subject,male or female! I can see someone packaging this event and marketing it to internet marketing wannqbees with the line " You to can get millions of hits using Youtube just send $99.95 for our … Re: How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by joelchrist Fabulous and innovative idea that made the product name so popular through videos. Re: How 'Old Spice Guy' Broke the Internet Digital Media Digital Marketing by Colossal genius branding and viral marketing example this kind of stuff really sets itself apart away from the whole SEO / web marketing mentality