Just to wrap this up, so far I have gotten mixed reviews about the new ad units on the site. Personally I think they look fine, but that is because I put them there ;) But just to say that they are providing all of the revenue we've lost from disabling the other ads, and are generating very good results. They obviously aren't entirely unwanted, as they are generating decent clickthrus as well. I think that from my standpoint, our main competitor at this point is www.experts-exchange.com, the only other successful I.T. forum that covers as much as we do. And when you consider that to compensate for the costs, they not only show ads, but they also charge a mandatory $10/month to all members, DaniWeb isn't so bad off ;) I'm doing as much as I can to keep DaniWeb advertiser-supported and not member-supported ... members contribute way more than enough as it is! If you guys have any suggestions, please do let me know. I am always open to ideas. But just to keep you guys posted - these new ads take us out of any financial crisis and put us in good, no-worry territory.