It's a slang term that irritates me to no end. I have a friend who runs a business selling marketing advice. I am frequently asked to critique her promotional materials which include text as well as video. I've finally convinced her to replace all occurrances of automagically with automatically. It may seem clever but I find it condescending ("Don't worry about how it's done. It's magic - whoo") and unprofessional.
It may seem clever but I find it condescending ("Don't worry about how it's done. It's magic - whoo") and unprofessional.
As for your reasoning, I don't completely agree:
Condescending: That's a problem with your sensibilities, not the word choice. Changing it to "automatically" doesn't change the fact that you're glossing over how something works because you don't think it's important that the listener need to know.
Unprofessional: Slang in general can be unprofessional, depending on the audience. However, understanding slang is a different matter. On a website you don't control who reads the content, so there could certainly be people from cultures where the slang is either completely unknown or offensive. For that one needs to be careful.
Sometimes slang serves a purpose. Sometimes it's just pointless. For example, the phrase "I'm really Jonesing for a cup of coffee". I'm so glad that died a quick death. I know the "automagically" thing is strictly a pet peeve. My mind automatically translates that to "you are too stupid to understand this so let's just say it's magic".