I am posting this question to gather information for my internship research project.
Currently, I am interning at a company that is redeveloping its website to incorporate more user-generated content, such as photos and videos. The redeveloped site will require users to agree to terms and conditions that grant the company a non-exclusive license to use the user-generated content as it chooses. The company is very aware that these types of terms are controversial because of the potential for exploitation. However, it has no intention of changing them.
Despite this, the company is eager to keep its website users loyal and happy. It also wants to behave ethically (and maintain its well-known reputation for doing so).
There has been some discussion of creating a code of ethics for dealing with user-generated content. However, if such a policy were developed, it would be meant for internal use only; the public would not be aware of it.
Under these circumstances, what would the company need to do to ensure user satisfaction and keep its ethical reputation intact?
Would consistent behaviour in terms of not licensing or selling user-generated content to third parties be sufficient? What more could it do?
Your opinions or any advice you could provide would be greatly appreciated.