Our Digital Marketing forum encompasses everything related to managing, maintaining, and growing a successful online presence.

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In the customer service game, perception is everything. It can spell the difference between a company recording its annual revenues in black ink or red. I read a story once in USA Today about a guy named John Barrier, who didn’t like the way a bank manager in Spokane, Washington, …
by Brian.oco in Digital Marketing ()
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According to analysis from web security company [URL="http://www.scansafe.com"]ScanSafe[/URL], a third of employers are now blocking social networking sites to prevent staff poking each other in the workplace. Amongst its corporate customer base it has seen the number blocking such sites rise by 17 percent from this time last year. Poking …
by newsguy 30 in Digital Marketing ()
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[URL="http://www.comscore.com/"]comScore Media Metrix[/URL] has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as did the sports genre what with the …
by newsguy 30 in Search Engine Strategies ()
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Microsoft has been keen to get me to take a look at a new experimental site launched to showcase the potential of its Silverlight technology. [URL="http://www.tafiti.com"]Tafiti[/URL], which apparently means 'do research' in Swahili, is the site in question. An exploration of two trends: search specialization and the Web 2.0 rich …
by happygeek 1,631 in Search Engine Strategies ()
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Google has announced a new feature for users of its Google Earth application, and it goes by the name of Sky. Thankfully Rupert Murdoch has not done some dastardly deal with the search giants, but rather Google is enabling users to 'float through the skies' via Google Earth. What this …
by newsguy 30 in Search Engine Strategies ()
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Dan Meredith and Andy Golding are software engineers at Google, working as part of the News Team responsible for developing the Google News service. They might just have made one of the most important statements to come from the direction of Google for a long time. Posting on the official …
by happygeek 1,631 in Search Engine Strategies ()
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Although Google itself refuses to budge from the official company line of confirming or denying nothing, it looks increasingly likely that a Googlephone is in the offing. Several sources are now claiming that prototype phone devices have been touted around the US mobile carriers in recent weeks (ironically you need …
by happygeek 1,631 in Search Engine Strategies ()
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Has JK Rowling created a lovable hero or out of control monster in her Harry Potter character? Amazon would probably suggest the former considering that it has just announced, with no surprises whatsoever, that Harry Potter and the Deathly Hallows has become the 'largest single-product distribution in Amazon.com's history.' Even …
by happygeek 1,631 in Search Engine Strategies ()
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[URL="http://www.privacyinternational.org"]Privacy International[/URL] has accused Google of embarking upon a smear campaign within the media to discredit both PI and a report, to be published in full later in the year, which ranks the privacy performance of the top Internet service companies. The interim results which were [URL="http://www.privacyinternational.org/article.shtml?cmd%5B347%5D=x-347-553961"]published[/URL] on the 9th …
by happygeek 1,631 in Search Engine Strategies ()
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[FONT=&quot]Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the [URL="http://www.london2012.com/index.html"]London 2012 Olympics branding[/URL] sucks. In fact, it …
by happygeek 1,631 in Digital Marketing ()
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Thursday 31st May is the first ever Google Developer Day, with more than 5000 developers at 10 locations around the world taking part. Keynotes and breakout sessions will be taking place in Sydney, Tokyo, Beijing, Moscow, Sao Paulo, Madrid, Paris, Hamburg, London, and Mountain View, California. Both Google engineers and …
by happygeek 1,631 in Search Engine Strategies ()
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This morning I logged into Google Analytics and noticed a message mentioning a brand new interface, and yet, everything looked the same. Now, a couple of hours later, I just logged back in and, indeed, noticed a massive revamp for Google Analytics. The first thing I notice is the much …
by Dani 1,442 in Search Engine Strategies ()
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The [URL="http://www.comscore.com/"]comScore Media Metrix[/URL] monthly analysis of U.S. consumer activity at top online properties for March 2007 has been released, and shows a change at the top of the rankings. Several key players in the social networking space experienced gains, as did those looking to both make and save money …
by newsguy 30 in Search Engine Strategies ()
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Intel continues to prove their commitment to chip evolution with the [URL="http://news.com.com/Intel+moves+closer+to+flash+memory+replacement/2100-1006_3-6176959.html?tag=nefd.pop"]demonstration of new phase-change memory[/URL]. A possible replacement for flash memory, PRAM uses [URL="http://en.wikipedia.org/wiki/Chalcogenide_glass"]chalcogenide glass[/URL] to switch between 1s and 0s. This method could theoretically allow for faster and smaller chips, while using less power. PRAM will also last …
by SpectraLeper in Digital Marketing ()
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It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some …
by Dani 1,442 in Search Engine Strategies ()
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Even if you do happen to live in Utah, the chances are you will not have noticed a little law by the name of SB 236 which was passed without so much as a whisper of complaint or fuss last month. If you happen to run a web based business …
by happygeek 1,631 in Digital Marketing ()
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Ever since I interviewed Bradley Horowitz, Head of Technology at Yahoo!, 18 months or so ago I have been keeping a keen eye on pretty much everything the company does in the search realm. Not least because Bradley is a man with a real vision for the future of social …
by happygeek 1,631 in Search Engine Strategies ()
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In something of an unusual twist of late, [URL="http://www.google.com"]Google [/URL]would appear to be playing catch up to [URL="http://www.microsoft.com"]Microsoft [/URL]for once. The Redmond giants bought the market leader in the in-game advertising business, [URL="http://www.massiveincorporated.com/"]Massive Inc[/URL], last May for close on $200 million. Today Google has confirmed it has finalized the deal …
by happygeek 1,631 in Search Engine Strategies ()
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[URL="http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=security&articleId=9013481&taxonomyId=17&intsrc=kc_top"]According to ComputerWorld[/URL], MySpace seems like the next target for the now-famous "month of bugs" project. The hackers are of course, anonymous, which is perhaps part of the fun of doing such a project. They say that they're going to expose a new bug every day for a whole month, …
by John A 1,896 in Digital Marketing ()
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It seems that Apple has got all the big boys of IT whipped up into a mobile phone frenzy with the huge interest that surrounded the recent announcement of the iPhone. Microsoft is rumored to be developing a cell phone version of the Zune MP3 player. And now as part …
by happygeek 1,631 in Search Engine Strategies ()
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Once again, Microsoft is pushing forward their domination by applying the successful techniques in the gaming industry to the PC world. What is it this time? Xbox Live. Microsoft has announced that they plan to make this service available for PCs, too. This is exciting news, for several reasons. Microsoft's …
by John A 1,896 in Digital Marketing ()
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Remember [URL="http://answers.google.com"]Google Answers[/URL]? Anyone? No, didn’t think so, as it was hardly the most popular service that Google ever provided. Indeed, you can probably count the number of services that Google has launched and then closed on the fingers of one hand, and possibly even one finger. Google Answers launched …
by happygeek 1,631 in Search Engine Strategies ()
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Google is being charged with content copying by none other than... Microsoft. They are complaining that Google is copying far too much information, information that many people make a living on. Google's been trying to make the whole web searchable, everything from books to news to magazines. Although Google has …
by John A 1,896 in Search Engine Strategies ()
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Marc Andreessen may not have actually been knighted for his contributions towards making the web what it is today, but if he were British then I am sure Helen Mirren would have bestowed that honor upon him alongside Sir Tim Berners-Lee. Not that a lack of a knighthood is stopping …
by happygeek 1,631 in Digital Marketing ()
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It has been a few years coming, but at long last the Google operated, web-based, free Gmail email service has lifted the crazy invitation only restriction. As from today you can simply click on a link from the Google [URL="http://www.google.com"]home page[/URL] and join in the fun of easily searchable email …
by happygeek 1,631 in Search Engine Strategies ()
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A recent visit into Google's [URL="http://www.google.com/webmasters/tools/"]Webmaster Tools [/URL]has brought a new section to my attention which I would imagine would be of much interest to SEOs: Internal and External links. The table of Internal links seems interesting - a listing of pages on your domain that have links pointing to …
by Dani 1,442 in Search Engine Strategies ()
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[URL="http://www.comscore.com"]comScore Networks[/URL] has today revealed which Web properties were the most popular, ranked by way of total unique visitors over the age of 15 and across the month, during December 2006. According to the comScore analysis, Internet usage increased 10 percent between December 2005 and 2006, with the search and …
by happygeek 1,631 in Search Engine Strategies ()
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Google has [URL="http://googlewebmastercentral.blogspot.com/2007/01/quick-word-about-googlebombs.html"]announced[/URL] that they have put an end to Googlebombs - for the moment. Previoulsy a search for "failure" would bring up George Bush's White House page, but [URL="http://www.google.ca/search?q=failure"]as you can see[/URL], they've fixed it. Specifically Google bombs are created by linking to some unused phrase that brings up …
by John A 1,896 in Search Engine Strategies ()
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Google looks like the next thing it's going to do is take over the world. Or at least, Microsoft. I'm sure you've all heard the rumors about Google creating an operating system, but is it really happening? I just found this [URL="http://www.flickr.com/photos/nono/369373656/"]screenshot[/URL] of a supposedly-leaked upcoming version of GooOS. Kind …
by John A 1,896 in Search Engine Strategies ()
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Google Earth gives users the ability to fly around the earth - so why not allow people to fly through space? That's exactly what Google's trying to do now, and they've joined [URL="http://www.lsst.org/lsst_home.shtml"]the Large Synoptic Survey Telescope project[/URL] to make it happen. The telescope is a "proposed ground-based 8.4-meter, 10 …
by John A 1,896 in Search Engine Strategies ()
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