Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
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Jump to PostThe anchor text is a hyperlinked words, the words when you click on the link. It gives your visitors useful information about the content of the page you're linking to. It also indicates search engines, what is the page about as well as it helps to gain rankings in search …
Jump to PostIt is also good to use a mix of keywords and use variations in anchor text. Stuffing anchor text with repetitive references of the same keyword can be seen as spam by search engines and avoided as far as possible. It is best to be safe as there is a …
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