What about meta description of the site? Should that be the same for the whole site or should I have different ones for each page depending on what the page offers.
kay_43
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Jump to PostOption b.
Your meta description is often used by Google as the snippet for your search result. It should provide info about the page it represents.
Jump to PostWhat about meta description of the site? Should that be the same for the whole site or should I have different ones for each page depending on what the page offers.
That's a good question. I used to think that having a different description for each web page works best …
Jump to PostIt is generally understood that Google does not use the meta description for keyphrase analysis.
And Google's own Web Master Tools will specifically warn you if you have duplicate meta descriptions.
See...
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35264
Some important bits:
"While accurate meta descriptions can improve …
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