Google AdWords Demographics

[Dani]

There's a new feature for Google AdWords ... You can essentially pick various demographics you wish to target, and the system will create a list of Google Network sites that are popular with that audience. The demographic information comes from comScore Media Metrix.

[shimon]

Well, it's about time :D
Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns.

* Gender
o Female
o Male
* Age
o 18-24
o 25-34
o 35-44
o 45-54
o 55-64
o 65+
* Annual Household Income (USD)
o 0-14,999
o 15,000-24,999
o 25,000-39,999
o 40,000-59,999
o 60,000-74,999
o 75,000-99,999
o 100,000+
* Ethnicity
o Any
o White/Caucasian
o Black/African American
o Asian/Pacific Islander
o Hispanic

Children
o Children in household
o No children in household.

[Dani]

I tried using it but it just doesn't work as effectively as keyword-targeting for me. Our forums require a certain level of expertise about the industry in order to participate.

[jewboy]

Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info.

[Dani]

That's what the Google FAQ said :) Didn't get that out of a third party.

[mgru]

Does google plan to roll out the same feature for the search network?

[shimon]

It is rumored that both Google and Yahoo are working on similar demographic targeting as MSN adcenter currently offers.