I haven't used adword for quite a long time. And now I am planing to use it again. But my concern is to know if adword still the best ppc ad-platform for advertisers. Heard a lot about facebook and so I was thinking if i should use facebook add platform as well. please throow me some light regarding this.
kritidas
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Jump to Postyahoo and bing get conversions cheaper but google has the volume
Jump to PostAdwords is definitely still the best around.
Jump to PostIt also depends on your niche and target group. For example, I have seen that certain ad groups perform very differently on the 3 search engines. Thus, one ad group on yahoo would outperform the other two. I recommend you to experiment on all 3 for a trial time and …
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