I recently changed hosts for one of my web sites. Signed up for a three-year term and all the bells and whistles. When I logged into cPanel, the account came with five e-coupons for advertising: Google AdWords, Facebook, Bing/Yahoo!, Miva, and Bidvertiser.
I am definitely not going to turn down an opportunity to do some marketing.
In any case, I am curious about the Facbook advertising. I created my campaign and specified the user interests, but it felt strange not having to specify keywords. Do ads appear in a user's browser just because they have indicated an interest in the interests you have specified for your ad campaign? Do they appear all the time, or randomly?
Anybody here have experience with Facebook PPC advertising? Was it effective? In terms of traffic sent to your site, how does it compare to AdWords?
Ads on FB appear based on a persons interests, which is why it is good to use and test different keywords. You may not need to specify them but if you do you will get more targeted traffic that way. To have your ad appear is kind of like a competition in a sense, that's why you bid a particular price, to fight for a position on the browser. I have been doing FB PPC for a while, not only for myself but for others aw well. It is effective. Traffic on FB converts slightly higher than google but requires more follow-up due to nature of the traffic at facebook. CPC requires less maintenance over CPM, but CPM you can get clicks for less. If you need additional information you can check out this site that gives more detailed info on how to use FB PPC
My site doesn't get HUGE amounts of traffic in the first place (maybe 1000 visitors per day), but it is interesting to watch results over the past two weeks since starting these new campaigns.
According to Google Analytics, over the past week Facebook sent me 59 visitors, which is nice. Google AdWords sends me less than 5 visitors a week. The big surprise has been Bidvertiser, which sent me 286 visitors last week. Wow! I wonder why? Does Bidvertiser target people who have never seen my ads before and are, therefore, more apt to click on them? Are people so accustomed to AdWords ads that they do not click on them? (I wonder why such a big difference?)
So . . . at this point Facebook does seem to be more effective at sending traffic to my website.
Definitely through FB ppc ad you can get the huge benefit. First create the business ad on your business profile then update your profile , so this way all people that connected with your profile can get the notice of your ad. And this way more people know about you and you can get the more benefit through this way. But try to provide such a thing that be demanded by the people then they will definitely go to click on it.